Medical training news, white papers, reports, and events from PharmaLeaders. New content daily, on our website and delivered right to your inbox.
Article contributed to PharmaLeaders and authored by: Jeremy Lovelace, founder and director of HFX Training. Across all industries, sales teams face an uncertain future, and pharma is no different. Many key sales practices, such as healthcare provider meetings and terrority-focused engagement have been replaced by the unfamiliar environment of zoom calls, emails and remote work. Learning and ...Read More
Author: Jim Walker, Contributing Editor, PharmaLeaders The 7th Annual Global Pharmaceutical and Medical Meetings Summit brought hundreds of pharma event planners from around the country to the Cradle of Liberty in Philadelphia, PA in February. While there were many informative sessions, keynote speaker Michael Dominguez offered some especially insightful remarks about his work as Senior Vice ...Read More
Article Sponsored by Maggiano’s Little Italy – click here for benefits of hosting events with Maggiano’s! The holiday event planning season is upon us! From family gatherings to company parties, schedules can get crowded and complicated. Follow these pieces of advice to whip your event planning skills into shape. MUST-DOS: When & Where Determine date & time. Most ...Read More
Andrea Frassoni, Editorial Contributor, PharmaLeaders It’s time to bid goodbye to ad bidding and Programmatic Marketing. The quest for impressions is wasting healthcare marketers’ time and money. Today’s savvy marketing professionals are developing a multi-channel approach to lead generation with Predictive Behavioral Targeting as the secret ingredient for success. The Problem with Programmatic Advertising Programmatic advertising has certainly moved ...Read More
As healthcare marketers strive to keep pace with data technologies for better targeting and conversion, budgeting for 2019 becomes a formidable challenge. Questions about competitive advantages and cost-effectiveness drive conversations. Yet, the focus of forward-thinkers is shifting to better data for targeting faster and sooner in the engagement lifecycle. “We are seeing a dramatic increase in ...Read More
PharmaLeaders is pleased to provide our subscribers with a special offer from our webinar partner and presenter, Collaborative Marketing Solutions (CMS). Get your own Marketing Tech Workshop for Life Sciences: Full Day or Half Day Sessions Facilitated Exercises & Group Breakout Sessions Customer Segmentation Project Prioritization Project Implementation Roadmap Follow-on Kick-off CallRead More