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Medical Training News, Reports & Events

Medical training news, white papers, reports, and events from PharmaLeaders. New content daily, on our website and delivered right to your inbox.

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Loving Las Vegas – A Global Laboratory for Event Marketing

Author: Jim Walker, Contributing Editor, PharmaLeaders The 7th Annual Global Pharmaceutical and Medical Meetings Summit brought hundreds of pharma event planners from around the country to the Cradle of Liberty in Philadelphia, PA in February. While there were many informative sessions, keynote speaker Michael Dominguez offered some especially insightful remarks about his work as Senior Vice ...
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Make Your Holiday Party Memorable – Must Dos and Special Accents

Article Sponsored by Maggiano’s Little Italy – click here for benefits of hosting events with Maggiano’s!        The holiday event planning season is upon us! From family gatherings to company parties, schedules can get crowded and complicated. Follow these pieces of advice to whip your event planning skills into shape. MUST-DOS: When & Where Determine date & time. Most ...
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The Healthcare Marketing Model: Impressions Vs. Leads

Andrea Frassoni, Editorial Contributor, PharmaLeaders It’s time to bid goodbye to ad bidding and Programmatic Marketing. The quest for impressions is wasting healthcare marketers’ time and money. Today’s savvy marketing professionals are developing a multi-channel approach to lead generation with Predictive Behavioral Targeting as the secret ingredient for success. The Problem with Programmatic Advertising Programmatic advertising has certainly moved ...
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Healthcare Marketing Trends for 2019 Emphasize Better Targeting with Cost-Effective Advantages

As healthcare marketers strive to keep pace with data technologies for better targeting and conversion, budgeting for 2019 becomes a formidable challenge. Questions about competitive advantages and cost-effectiveness drive conversations. Yet, the focus of forward-thinkers is shifting to better data for targeting faster and sooner in the engagement lifecycle. “We are seeing a dramatic increase in ...
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White Papers

Healthcare Marketing Trends for 2019 Emphasize Better Targeting with Cost-Effective Advantages

As healthcare marketers strive to keep pace with data technologies for better targeting and conversion, budgeting for 2019 becomes a formidable challenge. Questions about competitive advantages and cost-effectiveness drive conversations. Yet, the focus of forward-thinkers is shifting to better data for targeting faster and sooner in the engagement lifecycle. “We are seeing a dramatic increase in ...
Read More

Schedule Your Personalized Marketing Technology Workshop

PharmaLeaders is pleased to provide our subscribers with a special offer from our webinar partner and presenter, Collaborative Marketing Solutions (CMS). Get your own Marketing Tech Workshop for Life Sciences:  Full Day or Half Day Sessions Facilitated Exercises & Group Breakout Sessions Customer Segmentation Project Prioritization Project Implementation Roadmap Follow-on Kick-off Call  
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Featured Events

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DIA 2021 Global Annual Meeting

Upcoming Events

  1. Gene Therapy Medical Affairs Summit 2021

    February 9 - February 11
  2. 5th Microbiome Movement – AgBioTech Summit 2021

    February 22 - February 24
  3. 4th Annual Gene Therapy for Rare Disorders

    February 22 - February 25
  4. Oligonucleotides for CNS Summit 2021

    February 22 - February 24
  5. 2nd Clinical Document World

    February 24 - February 26

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