Patients
Patients in the 2020s face an almost bewildering number of choices and pathways for care. Powerful information technologies and dramatic medical breakthroughs hold the promise to transform these disparate elements and elevate the level of care like never before!
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Enhancing Healthcare Campaigns: Reaching Patients Through Programmatic Marketing
Explore how reaching patients through programmatic marketing enhances healthcare campaigns, with future trends.
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Revolutionizing Patient Education: 5 Groundbreaking Impacts of GPTs in Healthcare
The integration of Generative Pre-trained Transformers (GPTs) into the healthcare sector is poised to revolutionize patient education, heralding a new…
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The Transformative Power of High-Quality Data: How Small Investments in Data Quality Yield Massive Downstream ROI for Pharma Ad Spend
In today’s rapidly evolving pharmaceutical marketing landscape, the value of quality data cannot be overstated. Investing in high-quality data is…
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Diabetes, weight loss drugs drive growth for Novo and Lilly despite shortages
Novo Nordisk (NVO) and Eli Lilly (LLY) stocks were both boosted by sales of their Type 2 diabetes and weight loss drugs…
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Programmatic Precision: The Key to Targeting Patients in Healthcare Marketing
Discover how targeting patients through programmatic marketing revolutionizes healthcare advertising.
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Revolutionizing Clinical Trials: The Impact of Intent Data on Patient Recruitment
The success of clinical trials hinges on the ability to recruit and retain suitable participants—a task that is often easier…
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Navigating the Future of Care: How Conversational AI Fosters Empathy in Healthcare
The landscape of healthcare is undergoing a transformation, with an unexpected ally at its core: Conversational Artificial Intelligence (AI). As…
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Seamless Omnichannel Experiences: The New Imperative in Pharma
In today’s digital-first healthcare environment, siloed channel strategies no longer suffice. To meaningfully engage diverse audiences, pharma brands must adopt…
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