Patients
Patients in the 2020s face an almost bewildering number of choices and pathways for care. Powerful information technologies and dramatic medical breakthroughs hold the promise to transform these disparate elements and elevate the level of care like never before!
-
Digital Healthcare Revolution: Empowering Senior Citizens in 2024
In 2024, the landscape of healthcare for senior citizens in the United States is undergoing a transformative revolution, thanks to…
Read More » -
Strategic Advantages: Embracing Programmatic Advertising in Pharma
Discover how programmatic advertising in pharma can revolutionize your marketing strategy for precision and engagement.
Read More » -
Building Trusted Relationships in the Digital Healthcare Era: 10 Pillars for Exceptional Patient Engagement
Sponsored Content Submission to Pharma Leaders1/16/24 As the biopharma industry continues to shift to more patient-centric models of engagement, it…
Read More » -
Lilly Launches End-to-End Digital Healthcare Experience through LillyDirect™
So 2024 is starting off with a digital patient experience milestone from industry giant Eli Lilly. As we’ve written about…
Read More » -
Enhancing Healthcare Campaigns: Reaching Patients Through Programmatic Marketing
Explore how reaching patients through programmatic marketing enhances healthcare campaigns, with future trends.
Read More » -
Revolutionizing Patient Education: 5 Groundbreaking Impacts of GPTs in Healthcare
The integration of Generative Pre-trained Transformers (GPTs) into the healthcare sector is poised to revolutionize patient education, heralding a new…
Read More » -
The Transformative Power of High-Quality Data: How Small Investments in Data Quality Yield Massive Downstream ROI for Pharma Ad Spend
In today’s rapidly evolving pharmaceutical marketing landscape, the value of quality data cannot be overstated. Investing in high-quality data is…
Read More » -
Diabetes, weight loss drugs drive growth for Novo and Lilly despite shortages
Novo Nordisk (NVO) and Eli Lilly (LLY) stocks were both boosted by sales of their Type 2 diabetes and weight loss drugs…
Read More » -
Programmatic Precision: The Key to Targeting Patients in Healthcare Marketing
Discover how targeting patients through programmatic marketing revolutionizes healthcare advertising.
Read More » -
Revolutionizing Clinical Trials: The Impact of Intent Data on Patient Recruitment
The success of clinical trials hinges on the ability to recruit and retain suitable participants—a task that is often easier…
Read More »