Article contributed to PharmaLeaders and authored by: Jeremy Lovelace, founder and director of HFX Training. Across all industries, sales teams face an uncertain future, and pharma is no different. Many key sales practices, such as healthcare provider meetings and terrority-focused engagement have been replaced by the unfamiliar environment of zoom calls, … [Read more...]
Healthcare M&A on the Rise: 5 Principles for Creating a New Brand that Resonates
Article contributed to PharmaLeaders by Matt Egan, Executive Director, Strategy at Siegel+Gale A wave of M&A deals is coming to the healthcare industry. According to consulting firm BDO, 44% of healthcare CFOs are expecting to drive an increase in partnerships across the healthcare ecosystem and 42% are predicting further consolidation. The pandemic accelerated digital … [Read more...]
Patient-Centered Approaches to Clinical Research in Oncology
Article contributed to PharmaLeaders by Edward F. Ikeguchi, M.D., the Chief Executive Officer at AiCure Most of us have personal experiences with cancer, whether ourselves or with loved ones. We know that cancer is frightening and that treatment regimens can be stressful, exhausting and overwhelming. Patients participating in drug trials for oncology are subject to a list of … [Read more...]
This is how XR technology is transforming medical device training
Article contributed and authored by: Dr. Alex Young, NHS surgeon and founder of Virti It’s estimated by the World Health Organisation (WHO) that there are more than 2 million different kinds of medical devices in the global market, ranging from surgical instruments to wound care apparatus and diagnostic software. Without them, modern medical practice as we know it would be … [Read more...]
Addressing the challenge of patient recruitment for clinical trials with the help of NLP and data science
Article contributed by Avenga and authored by: Igor Kruglyak, Senior Advisor at the global IT service provider Avenga and a 35+ year veteran executive of global key development and deployment projects, and Michael DePalma, Founder and President of Pensare, LLC; Co-Founder of Hu-manity.co, The Human API. Holder of 3 US patents and a 2-time TED-speaker. Natural Language … [Read more...]