Features
Our latest Feature articles and content, to keep you on the cutting edge of pharma marketing.
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AI and Pharma: Boosting Marketing Strategy with 5 Expert AI Prompts
Ethan Mollick, a professor at the Wharton School, recently published a fascinating book titled Co-Intelligence, detailing his hands-on experience using…
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The Emotional Burden of Disease and the Impact of Patient Engagement
Sponsored by VMS BioMarketing Biopharma companies offer many forms of support when a patient’s therapy is initiated. However, substantial research…
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Revolutionizing Pharma: Harnessing AI and Data Targeting for Deeper Patient Journey Insights
In the rapidly evolving healthcare sector, Artificial Intelligence (AI) and targeted data analytics stand at the forefront of transforming patient…
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NVIDIA’s Groundbreaking Healthcare Innovation: A Leap Towards the Future
In a bold stride into the future of healthcare, NVIDIA, traditionally known for its dominance in the AI chip market,…
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Streamline and Succeed: The Benefits of Pharma Marketing Automation
Boost efficiency in pharma with marketing automation—ensure compliance and amplify ROI.
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Navigating Compliance in Digital Pharma Marketing: Best Practices for Using Real-Time Data
As we covered last month, in the rapidly evolving digital landscape, pharmaceutical companies are increasingly leveraging real-time intent data to…
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Transforming Pharma Engagement: In-Depth Case Studies on Successful Omnichannel Strategies
The pharmaceutical industry is increasingly recognizing the need for seamless omnichannel experiences as a critical component of their marketing and…
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Lilly Launches End-to-End Digital Healthcare Experience through LillyDirect™
So 2024 is starting off with a digital patient experience milestone from industry giant Eli Lilly. As we’ve written about…
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Top 5 Wellness Trends for 2024: Pharma’s Guide for Engagement
IntroductionAs we usher in 2024, the pharmaceutical industry stands at the forefront of a transformative era in healthcare and wellness.…
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2024 Outlook: Leveraging Emerging Digital Health Trends in Pharmaceutical Marketing
Rock Health recently posted an excellent summary of the key digital trends they are seeing heading into 2024. Using the…
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