Features
Our latest Feature articles and content, to keep you on the cutting edge of pharma marketing.
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Next-Generation Healthcare Marketing: The Rise of Programmatic
Discover the rise and future of programmatic marketing for healthcare, transforming patient engagement.
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The Data-Driven Revolution: Shaping the Future of Retail Pharmacy Experience
In the bustling aisles of your local retail pharmacy, a quiet revolution is taking place—one that’s powered by data. Companies…
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Revolutionizing Clinical Trials: The Impact of Intent Data on Patient Recruitment
The success of clinical trials hinges on the ability to recruit and retain suitable participants—a task that is often easier…
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Executional Omnichannel: The 5 Key Players for Delivering a Seamless Patient Experience
The Five Key Players for Omnichannel SuccessHere in Philadelphia, our 76ers are once again taking to the court in their…
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AI Revolutionizes Healthcare: From Diagnostics to Intent-based Marketing
Over the past decade, AI has evolved from a supportive tool to an indispensable asset in the medical world. Beyond…
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Harnessing the Power of Real-Time Intent Data in Healthcare
Five Powerful Impacts of Real-Time Intent Data In today’s digital ecosystem, intent data is becoming indispensable for healthcare marketing. By…
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Medicare Price Negotiations Mean Big Shakeups for Pharma Marketers
Authored and contributed to PharmaLeaders by: By: Dhruv Suyamprakasam, CEO and founder of iCliniq The recent unveiling of the Biden administration’s plan to reduce drug…
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