(an article from PharmaLeaders sponsor: Data Smart Marketing) Author: Jim Walker, Contributing Editor, PharmaLeaders Driven by data-marketing breakthroughs and challenged by privacy-focused regulations, the online marketing space is undergoing a significant sea change, especially within healthcare marketing. As brand teams and agencies assess their campaigns for … [Read more...]
5-Step Checklist for Compliant Marketing Campaigns
Author: Jim Walker, Contributing Editor, PharmaLeaders Issues surrounding customer privacy regulations continue to increase. It’s essential that marketers give greater attention to how they source leads, manage customer data, execute communications, and drive follow-up engagement. Working in a complaint communications environment requires a coordinated effort between … [Read more...]
Frameworks for Building Patient Trust in the Digital Era
Author: Jim Walker, Contributing Editor, PharmaLeaders ExL recently hosted its 2nd Annual Pharma Marketing Forum in Philadelphia, with close to 200 pharmaceutical marketing and agency experts attending from a wide range of companies. Although not explicitly a “digital” conference, it was no surprise that digital tactics and strategies garnered a lot of discussion throughout … [Read more...]
DTC Perspectives Launches DTC University and DTC Certified Marketer Program for Pharmaceutical Marketers and Advertisers
February 13, 2019 - ATLANTA - Direct-to-Consumer (DTC) pharmaceutical brand marketers, advertising agencies, and companies that want to stand out in the pharmaceutical advertising space can now become recognized as DTC Certified Marketers by attending DTC Perspectives’ events or online with a new educational platform called DTC University. For nearly 20 years, DTC Perspectives … [Read more...]
Loving Las Vegas – A Global Laboratory for Event Marketing
Author: Jim Walker, Contributing Editor, PharmaLeaders The 7th Annual Global Pharmaceutical and Medical Meetings Summit brought hundreds of pharma event planners from around the country to the Cradle of Liberty in Philadelphia, PA in February. While there were many informative sessions, keynote speaker Michael Dominguez offered some especially insightful remarks about his … [Read more...]