Article Contributed by: Del Williams, a technical writer based in Torrance, California With one quick, nondestructive test, an accurate composition analyzer can provide the simultaneous analysis of the entire composition of the sample Few industries require as much care for precision and security as the pharmaceutical industry. Every part of production and each end … [Read more...]
Whitepaper: Execute a 5-Step Framework for Data Compliance in Healthcare Marketing in the 2020s
The 2020s will transform how consumers and businesses interact with each other as vast amounts of personal and contextually relevant data will be generated. These changes will demand organizations implement a new framework for deploying and managing communications, for implementing innovative omnichannel marketing strategies and tools, and for acquiring and utilizing … [Read more...]
Digital Exam Room Posters – The Right Place; The Right Moment; The Right Message
When Digital Exam-Room Posters were first commercially introduced five years ago by Health Monitor Network®, it was unclear to what degree this new channel would provide true benefit to patients, caregivers or physicians. Now, most Point of Care (POC) companies offer digital patient engagement products, and third-party research has proven that these Digital Exam Room Posters … [Read more...]
Data Smart Marketing: A Strategic Framework for Healthcare Marketing Success
(an article from PharmaLeaders sponsor: Data Smart Marketing) Author: Jim Walker, Contributing Editor, PharmaLeaders Driven by data-marketing breakthroughs and challenged by privacy-focused regulations, the online marketing space is undergoing a significant sea change, especially within healthcare marketing. As brand teams and agencies assess their campaigns for … [Read more...]
5-Step Checklist for Compliant Marketing Campaigns
Author: Jim Walker, Contributing Editor, PharmaLeaders Issues surrounding customer privacy regulations continue to increase. It’s essential that marketers give greater attention to how they source leads, manage customer data, execute communications, and drive follow-up engagement. Working in a complaint communications environment requires a coordinated effort between … [Read more...]