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Switching to omnichannel in pharma: What are the challenges?

08/17/2022 by Andrea

Article authored and contributed to PharmaLeaders by: Pavel Klymenko, Head of Omnichannel Hub at Viseven I've been in digital marketing for more than 15 years. From the beginning of my career, I witnessed the evolution of online communication in different markets. With the increasing number of messages sent by many companies via multiple platforms, customers got used to … [Read more...]

Demystifying Machine Learning: Why Transparency Will Lead to Trust

05/10/2022 by Andrea

Authored and contributed to PharmaLeaders by Michelle Marlborough, Chief Product Officer, AiCure, LLC  Machine learning (ML) innovation for clinical research holds great promise for improving drug development and patient care. But, like with all new technology, increasing prevalence can be accompanied by growing skepticism. Pharmaceutical sponsors and clinicians are … [Read more...]

How can pharmaceutical corporations successfully collaborate with tech startups?

01/17/2022 by Andrea

Article contributed by: Tristan Salomon, founder and CEO of Axom, and expert in Machine Learning, Big Data and AI.  Any business needs to possess top-level technological advances not just to stand out from, but at least to keep up with the competition. This is especially true for pharmaceutical companies. The current pandemic situation has tested them on the ability to … [Read more...]

This is how XR technology is transforming medical device training

02/17/2021 by Andrea

Dr. Alex Young, NHS surgeon and founder of Virti

Article contributed and authored by: Dr. Alex Young, NHS surgeon and founder of Virti It’s estimated by the World Health Organisation (WHO) that there are more than 2 million different kinds of medical devices in the global market, ranging from surgical instruments to wound care apparatus and diagnostic software. Without them, modern medical practice as we know it would be … [Read more...]

How to use digital platforms to engage with your customers

02/10/2021 by Andrea

Article contributed to PharmaLeaders by Rachel Murray, Head of Partnerships, Fountain Partnership The last year has seen the Pharma industry propelled into the digital world in order to deliver clear communication to healthcare professionals and customers. Traditionally reliant on face-to-face communication, including selling, the Covid-19 pandemic has accelerated online … [Read more...]

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