Author: Jim Walker, Contributing Editor, PharmaLeaders ExL recently hosted its 2nd Annual Pharma Marketing Forum in Philadelphia, with close to 200 pharmaceutical marketing and agency experts attending from a wide range of companies. Although not explicitly a “digital” conference, it was no surprise that digital tactics and strategies garnered a lot of discussion throughout … [Read more...]
DTC Perspectives Launches DTC University and DTC Certified Marketer Program for Pharmaceutical Marketers and Advertisers
February 13, 2019 - ATLANTA - Direct-to-Consumer (DTC) pharmaceutical brand marketers, advertising agencies, and companies that want to stand out in the pharmaceutical advertising space can now become recognized as DTC Certified Marketers by attending DTC Perspectives’ events or online with a new educational platform called DTC University. For nearly 20 years, DTC Perspectives … [Read more...]
Loving Las Vegas – A Global Laboratory for Event Marketing
Author: Jim Walker, Contributing Editor, PharmaLeaders The 7th Annual Global Pharmaceutical and Medical Meetings Summit brought hundreds of pharma event planners from around the country to the Cradle of Liberty in Philadelphia, PA in February. While there were many informative sessions, keynote speaker Michael Dominguez offered some especially insightful remarks about his … [Read more...]
NEW WEBINAR TO WATCH NOW: 5 Ways Healthcare Marketers Can Drive Better Results
WATCH ON-DEMAND: 5 Ways Healthcare Marketers Can Drive Better Results: How to Control Costs, Manage Compliance, and Engage Target Audiences Today’s healthcare space is increasingly competitive. Its pace is quickening – with new technologies, heightened expectations, and tight time frames to deliver results. Are you having difficulty reaching HCPs and Patients online? Is … [Read more...]
Webinar: 5 Ways Healthcare Marketers Can Drive Better Results
Coming Soon! On-Demand Webinar available in January! 5 Ways Healthcare Marketers Can Drive Better Results: How to Control Costs, Manage Compliance, and Engage Audiences Today’s healthcare space is increasingly competitive. Its pace is quickening – with new technologies, heightened expectations, and tight timeframes to deliver results. Are you having difficulty … [Read more...]