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Fix Your Marketing Funnel

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Attract in-market audiences, stop the leak of leads, and streamline engagement for optimal conversion Factors influencing buyer behavior have changed significantly in the rapidly changing digital era. Savvy marketers are shifting strategies to best leverage opportunities to reach and engage targeted audiences – and the marketing funnel is getting remodeled in the process. How are […]

Life Sciences Companies Adopt Veeva Nitro to Eliminate the Burden of Custom Data Warehouse Development and Maintenance

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PLEASANTON, CA — March 19, 2019 — Veeva Systems (NYSE:VEEV) today announced that Veeva Nitro is gaining momentum among life sciences companies. Veeva Nitro is a life sciences-specific commercial data warehouse that eliminates the time and effort of custom data warehouses and provides a foundation for artificial intelligence (AI) and advanced analytics. In half a […]

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Pediatric Gene Therapy

The European approvals of Glybera® in 2012 and Strimvelis® in 2016 seem likely to be the vanguard of the therapeutic revolution heralded by the … FREE Download

Industry News

HIMSS 2019: Leveraging Tech Platforms For Meaningful Change

Author: James Miller, President, PharmaLeaders The HIMSS conference again delivered a vast and sometimes overwhelming glimpse into the current and future state of the healthcare industry. Tech platforms, AI, machine learning, wearables, and more all continue to evolve alongside significant … [Read More...]

Frameworks for Building Patient Trust in the Digital Era

Author: Jim Walker, Contributing Editor, PharmaLeaders ExL recently hosted  its 2nd Annual Pharma Marketing Forum in Philadelphia, with close to 200 pharmaceutical marketing and agency experts attending from a wide range of companies. Although not explicitly a “digital” conference, it was no … [Read More...]

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