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Veeva Announces New Mobile and AI Innovations in Veeva CRM

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At the 2019 Veeva Commercial & Medical Summit, Veeva Systems (NYSE:VEEV)  announced two new innovations in Veeva CRM that continue to advance compliance and digital engagement in the life sciences industry. Veeva CRM Approved Notes makes it easy for field reps to capture free text notes in Veeva CRM and leverage the power of artificial […]

Data Smart Marketing: A Strategic Framework for Healthcare Marketing Success

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(an article from PharmaLeaders sponsor: Data Smart Marketing) Author: Jim Walker, Contributing Editor, PharmaLeaders Driven by data-marketing breakthroughs and challenged by privacy-focused regulations, the online marketing space is undergoing a significant sea change, especially within healthcare marketing. As brand teams and agencies assess their campaigns for effectiveness and compliance, it is imperative to have a […]

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5-Step Checklist for Compliant Marketing Campaigns

Author: Jim Walker, Contributing Editor, PharmaLeaders Issues surrounding customer privacy regulations continue to increase. It’s essential that marketers give greater attention to how they source leads, manage customer data, execute communications, and drive follow-up engagement. Working in a … [Read More...]

HIMSS 2019: Leveraging Tech Platforms For Meaningful Change

Author: James Miller, President, PharmaLeaders The HIMSS conference again delivered a vast and sometimes overwhelming glimpse into the current and future state of the healthcare industry. Tech platforms, AI, machine learning, wearables, and more all continue to evolve alongside significant … [Read More...]

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