Healthcare Marketers Benefit by New Industry Collaboration Driving 360-degree Patient Targeting and Engagement

01/23/2020 By Andrea

PRINCETON, N.J. and WILMINGTON, Del., Jan. 7, 2020 /PRNewswire/ — healtheo360 and Data360, LLC announce a joint venture connecting healthcare marketers with patients and caregivers for valuable engagement with relevant content to improve disease state awareness. The patient journey, which winds through many decision points and influencers, requires that healthcare marketers connect with individuals at the right time, with […]

Definitive Healthcare Acquires PatientFinder

01/23/2020 By Andrea

Acquisition Accelerates Company’s Strategy of Developing Actionable Go-to-Market Solutions for the Healthcare Market FRAMINGHAM, MA – January 13, 2019 – Definitive Healthcare, the leading provider of data, insights, and analytics on the healthcare provider market, today announced the acquisition of PatientFinder, a software analytics firm that helps life science companies and healthcare providers find patient clusters […]

Veeva Introduces Payment Solution for Clin Research Sponsors/CROs and Sites

01/23/2020

The success of clinical trials depends on an adequate supply of experienced clinical site investigators. However, the pool of qualified investigators has been shrinking in recent years and a growing proportion of “one-and-done” investigators stop leading clinical trials after one trial. Nearly … [Read More...]

Optimizing the Precision Blending of Pharmaceutical Tablets

11/22/2019

Contributed by: Leslie Taylor, Power PR. 310-787-1940 ext 419. [email protected] Tumble blender technology enhances the speed and homogeneous blending of tablets and capsules with trace levels of additives To meet stringent regulatory requirements, such as the United States Pharmacopeia … [Read More...]

The Next Wave of Patient Centricity

11/18/2019

Listening to the voice of the patient provides insights that can inform every stage of a pharma company’s business, from drug discovery to winning regulatory approval to post-market disease management. This can help the company bring drugs to market that reflect patient needs, align with the … [Read More...]

An interview with Kerstin Laudemann, Director of Portfolio Review and Governance at Takeda Pharmaceutical

11/13/2019

Contributed by marcusevans, a PharmaLeaders media partner Ahead of the 13th Annual Pharma Resource Planning & Portfolio Management Conference, we spoke with Kerstin Laudemann, Director of Portfolio Review and Governance at Takeda Pharmaceuticals. At Takeda, Kerstin is responsible for … [Read More...]

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Healthcare Marketers Benefit by New Industry Collaboration Driving 360-degree Patient Targeting and Engagement

Definitive Healthcare Acquires PatientFinder

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Fix Your Marketing Funnel

Improving HCP Attendance

Industry News

Veeva Introduces Payment Solution for Clin Research Sponsors/CROs and Sites

Optimizing the Precision Blending of Pharmaceutical Tablets

The Next Wave of Patient Centricity

An interview with Kerstin Laudemann, Director of Portfolio Review and Governance at Takeda Pharmaceutical