Whitepaper: Execute a 5-Step Framework for Data Compliance in Healthcare Marketing in the 2020s

09/13/2019 By Andrea

The 2020s will transform how consumers and businesses interact with each other as vast amounts of personal and contextually relevant data will be generated. These changes will demand organizations implement a new framework for deploying and managing communications, for implementing innovative omnichannel marketing strategies and tools, and for acquiring and utilizing data. This whitepaper explains […]

Digital Exam Room Posters – The Right Place; The Right Moment; The Right Message

09/12/2019 By Andrea

When Digital Exam-Room Posters were first commercially introduced five years ago by Health Monitor Network®, it was unclear to what degree this new channel would provide true benefit to patients, caregivers or physicians. Now, most Point of Care (POC) companies offer digital patient engagement products, and third-party research has proven that these Digital Exam Room […]

Veeva Announces New Mobile and AI Innovations in Veeva CRM

05/21/2019

At the 2019 Veeva Commercial & Medical Summit, Veeva Systems (NYSE:VEEV) announced two new innovations in Veeva CRM that continue to advance compliance and digital engagement in the life sciences industry. Veeva CRM Approved Notes makes it easy for field reps to capture free text notes in Veeva … [Read More...]

Data Smart Marketing: A Strategic Framework for Healthcare Marketing Success

05/09/2019

(an article from PharmaLeaders sponsor: Data Smart Marketing) Author: Jim Walker, Contributing Editor, PharmaLeaders Driven by data-marketing breakthroughs and challenged by privacy-focused regulations, the online marketing space is undergoing a significant sea change, especially within … [Read More...]

5-Step Checklist for Compliant Marketing Campaigns

05/05/2019

Author: Jim Walker, Contributing Editor, PharmaLeaders Issues surrounding customer privacy regulations continue to increase. It’s essential that marketers give greater attention to how they source leads, manage customer data, execute communications, and drive follow-up engagement. Working in a … [Read More...]

Veeva and Cvent Announce Integration of Best-in-Class Events Management Capabilities

05/01/2019

PLEASANTON, CA and TYSONS, VA — May 1, 2019 — Veeva Systems (NYSE:VEEV) and Cvent today announced the companies will integrate Veeva CRM Events Management with Cvent’s meetings management software. These complementary offerings will give joint customers an integrated solution for compliant … [Read More...]

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Whitepaper: Execute a 5-Step Framework for Data Compliance in Healthcare Marketing in the 2020s

Digital Exam Room Posters – The Right Place; The Right Moment; The Right Message

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Whitepaper: Execute a 5-Step Framework for Data Compliance in Healthcare Marketing in the 2020s

Virtual Programs for the Life Sciences & Healthcare

Industry News

Veeva Announces New Mobile and AI Innovations in Veeva CRM

Data Smart Marketing: A Strategic Framework for Healthcare Marketing Success

5-Step Checklist for Compliant Marketing Campaigns

Veeva and Cvent Announce Integration of Best-in-Class Events Management Capabilities