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HIMSS 2019: Leveraging Tech Platforms For Meaningful Change

Author: James Miller, President, PharmaLeaders The HIMSS conference again delivered a vast and sometimes overwhelming glimpse into the current and future state of the healthcare industry. Tech platforms, AI, machine learning, wearables, and more all continue to evolve alongside significant industry consolidation and transformation. To help put things in perspective, Premier CEO Susan DeVore offered a compelling ...

Healthcare Pricing Transparency – A “Breakthrough” Idea Whose Time Has Come

Author: James Miller, President, PharmaLeaders While the internet has driven unprecedented levels of pricing transparency for bargain hungry consumers, when it comes to healthcare the prices for procedures and medications has remained opaque at best. In fact the problem has become so widespread that government officials in Washington are considering passing legislation forcing manufacturers to place the ...

Do Doctors Really Hate Their Computers? – Atul Gawande’s Epic Journey with EHRs

Author: James Miller, President, PharmaLeaders Last month Atul Gawande, a noted surgeon, writer, and CEO of the new Amazon, Berkshire, Chase Health enterprise published a thought-provoking article in the New Yorker detailing both the promise and frustrations that electronic health records have caused for healthcare professionals. In particular, he shed light on his own experience at ...

GDPR Compliance for Life Sciences: First Steps in the New World of Patient Privacy

Author: Jim Walker, Contributing Editor, PharmaLeaders Since launching in May 2018, the new General Data Protection Regulation (GDPR) has been forcing businesses in EU member countries to apply much more rigorous and systematic methods to handling personal customer data. GDPR has received especially high levels of attention due to the fact that potential fines for non-compliance ...

Healthcare Marketing Trends for 2019 Emphasize Better Targeting with Cost-Effective Advantages

As healthcare marketers strive to keep pace with data technologies for better targeting and conversion, budgeting for 2019 becomes a formidable challenge. Questions about competitive advantages and cost-effectiveness drive conversations. Yet, the focus of forward-thinkers is shifting to better data for targeting faster and sooner in the engagement lifecycle. “We are seeing a dramatic increase in ...

Schedule Your Personalized Marketing Technology Workshop

PharmaLeaders is pleased to provide our subscribers with a special offer from our webinar partner and presenter, Collaborative Marketing Solutions (CMS). Get your own Marketing Tech Workshop for Life Sciences: Full Day or Half Day Sessions Facilitated Exercises & Group Breakout Sessions Customer Segmentation Project Prioritization Project Implementation Roadmap Follow-on Kick-off Call