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DTC National 2024
April 17 @ 12:00 am - April 18 @ 12:00 am
DTC National 2024 will provide the latest insights, research and case studies on all aspects of DTC (direct-to-consumer) pharmaceutical marketing. Hundreds of industry members will participate at this thought-provoking and fun event – becoming better equipped for the future of consumer healthcare marketing.
This year’s agenda will include a broad coverage of topics as well as three thematic modules – TV & Print, Campaign Launches, and Digital & Social Media. Each thematic module will provide well-rounded coverage in key areas important to DTC marketers. Additionally, the agenda will feature presentations focusing on improving media efficiencies, driving brand engagement, strengthening the doctor-patient conversation, and innovative case studies.
UNIQUE FEATURES OF THE DTC NATIONAL:
- Largest annual conference focuses solely on direct-to-consumer Rx marketing
- Features three of the industry’s favorite awards – The DTC National Advertising Awards, the DTC National Hall of Fame, and the DTC Perspectives Top 25 Marketers Award
- Conference is designed around cutting edge content
- Two-decade long reputation as “The Leading Forum for DTC Thought Leaders”