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Media Room – CME Group – CME Group
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Read MoreLeveraging Data Insights to Improve Consumer Centered Healthcare
Author: James Miller, President, PharmaLeaders
As patients continue to face escalating deductibles and rising healthcare costs, they are becoming increasingly price sensitive when it comes to various medical procedures. However, while patients are starting to flex their strength as informed consumers, many healthcare organizations continue to resist this growing wave of consumer-centered healthcare.
For example, a recent ...
Read MoreMoving Beyond the Hype Curve? Pharma Leverages Big Data Expertise Across the Product Life Cycle
Author: Jim Walker, Contributing Editor, PharmaLeaders
At the recent EyeForPharma “Marketing & Customer Experience” session in Philadelphia, it was not surprising to learn that many Big Pharma companies have been embracing Big Data solutions. In fact, data has been at the heart of pharma R&D for decades. Recently, as customer data sources have exploded, many firms ...
Read MoreThe Healthcare Marketing Model: Impressions Vs. Leads
Andrea Frassoni, Editorial Contributor, PharmaLeaders
It’s time to bid goodbye to ad bidding and Programmatic Marketing. The quest for impressions is wasting healthcare marketers’ time and money.
Today’s savvy marketing professionals are developing a multi-channel approach to lead generation with Predictive Behavioral Targeting as the secret ingredient for success.
The Problem with Programmatic Advertising
Programmatic advertising has certainly moved ...
Read MoreHealthcare Marketing Trends for 2019 Emphasize Better Targeting with Cost-Effective Advantages
As healthcare marketers strive to keep pace with data technologies for better targeting and conversion, budgeting for 2019 becomes a formidable challenge. Questions about competitive advantages and cost-effectiveness drive conversations. Yet, the focus of forward-thinkers is shifting to better data for targeting faster and sooner in the engagement lifecycle.
“We are seeing a dramatic increase in ...
Read MoreSchedule Your Personalized Marketing Technology Workshop
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