Data
Data is continuing to move to the center of healthcare delivery and pharmaceutical development. As patients, HCPs and industry continue to evolve, integration of data touchpoints becomes increasingly important to containing costs and raising outcomes.
-
Dominating the Healthcare Landscape: Programmatic Marketing for Professionals
Discover key trends in programmatic marketing for healthcare professionals, for impactful, data-driven strategies.
Read More » -
AI Revolutionizes Healthcare: From Diagnostics to Intent-based Marketing
Over the past decade, AI has evolved from a supportive tool to an indispensable asset in the medical world. Beyond…
Read More » -
Identity Resolution: The Cornerstone of Patient-Centricity in Healthcare Marketing
In the digital age, identity resolution has become the cornerstone capability underpinning impactful, patient-centric marketing and engagement. By creating a…
Read More » -
Harnessing the Power of Real-Time Intent Data in Healthcare
Five Powerful Impacts of Real-Time Intent Data In today’s digital ecosystem, intent data is becoming indispensable for healthcare marketing. By…
Read More » -
Building Trust in Pharma Through Quality Data and Privacy
In today’s digital ecosystem, data powers pharmaceutical marketing and engagement. However, brands must also prioritize building patient trust through data…
Read More »