Pharma News
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Weight Loss Study: Semaglutide vs. Tirzepatide
As we head out of Thanksgiving feasting and into the end of year holiday celebrations, many Americans may take comfort…
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AstraZeneca Launches New Health-Tech Business To Accelerate Trials
As the need for speed continues to drive innovation across the pharmaceutical ecosystem, AstraZeneca has launched a new stand-alone business…
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Revolutionizing Healthcare: How Mark Cuban’s Innovative Drug Pricing Model is Shaking Up Big Pharma and Inspiring Giants Like Cigna
Mark Cuban’s Cost Plus Drug Company represents a significant shift in the pharmaceutical landscape, aiming to make medicines more accessible…
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Revolutionizing Patient Education: 5 Groundbreaking Impacts of GPTs in Healthcare
The integration of Generative Pre-trained Transformers (GPTs) into the healthcare sector is poised to revolutionize patient education, heralding a new…
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Diabetes, weight loss drugs drive growth for Novo and Lilly despite shortages
Novo Nordisk (NVO) and Eli Lilly (LLY) stocks were both boosted by sales of their Type 2 diabetes and weight loss drugs…
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Surgeons in New York announce world’s first eye transplant
Nov 9 (Reuters) – Surgeons in New York have performed the first-ever whole-eye transplant in a human, they announced on…
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FDA Approves New Lilly Weight Loss Drug
A new version of the popular diabetes treatment Mounjaro can be sold as a weight-loss drug, U.S. regulators announced Wednesday.…
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Identity Resolution: The Cornerstone of Patient-Centricity in Healthcare Marketing
In the digital age, identity resolution has become the cornerstone capability underpinning impactful, patient-centric marketing and engagement. By creating a…
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Medicare Price Negotiations Mean Big Shakeups for Pharma Marketers
Authored and contributed to PharmaLeaders by: By: Dhruv Suyamprakasam, CEO and founder of iCliniq The recent unveiling of the Biden administration’s plan to reduce drug…
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