Healthcare Marketers Benefit by New Industry Collaboration Driving 360-degree Patient Targeting and Engagement PRINCETON, N.J. and WILMINGTON, Del., Jan. 7, 2020 /PRNewswire/ — healtheo360 and Data360, LLC announce a joint venture connecting healthcare marketers with patients and caregivers for valuable engagement with relevant content to improve disease state awareness. The patient journey, which winds through many decision points and influencers, requires that healthcare marketers connect with individuals at the right time, with the ... Read More

Definitive Healthcare Acquires PatientFinder Acquisition Accelerates Company’s Strategy of Developing Actionable Go-to-Market Solutions for the Healthcare Market FRAMINGHAM, MA – January 13, 2019 – Definitive Healthcare, the leading provider of data, insights, and analytics on the healthcare provider market, today announced the acquisition of PatientFinder, a software analytics firm that helps life science companies and healthcare providers find patient clusters who ... Read More

Veeva Introduces Payment Solution for Clin Research Sponsors/CROs and Sites The success of clinical trials depends on an adequate supply of experienced clinical site investigators. However, the pool of qualified investigators has been shrinking in recent years and a growing proportion of “one-and-done” investigators stop leading clinical trials after one trial. Nearly one-third (30%) of all sites engaged in research currently are first timers. The ... Read More

Optimizing the Precision Blending of Pharmaceutical Tablets Contributed by: Leslie Taylor, Power PR. 310-787-1940 ext 419. [email protected] Tumble blender technology enhances the speed and homogeneous blending of tablets and capsules with trace levels of additives To meet stringent regulatory requirements, such as the United States Pharmacopeia (USP), National Formulary (NF) or FDA, as well as production and budgetary demands, pharmaceutical manufacturers require high-volume precision ... Read More

Healthcare Marketing Trends for 2019 Emphasize Better Targeting with Cost-Effective Advantages As healthcare marketers strive to keep pace with data technologies for better targeting and conversion, budgeting for 2019 becomes a formidable challenge. Questions about competitive advantages and cost-effectiveness drive conversations. Yet, the focus of forward-thinkers is shifting to better data for targeting faster and sooner in the engagement lifecycle. “We are seeing a dramatic increase in ... Read More

Schedule Your Personalized Marketing Technology Workshop PharmaLeaders is pleased to provide our subscribers with a special offer from our webinar partner and presenter, Collaborative Marketing Solutions (CMS). Get your own Marketing Tech Workshop for Life Sciences:  Full Day or Half Day Sessions Facilitated Exercises & Group Breakout Sessions Customer Segmentation Project Prioritization Project Implementation Roadmap Follow-on Kick-off Call   Read More