Balancing Innovation and Risk Management in Biopharma Commercialization RxC International’s whitepaper is designed to bring the reader’s attention to the value of innovation and risk management in biopharma commercialization.  The authors present several important trends that profoundly impact the commercialization of novel treatments. These trends include the changing landscape of value-based healthcare, consumerism, personalized solutions, digital healthcare and emerging technologies and leveraging direct ... Read More

COVID-19 Accelerates Digital Transformation in Life Sciences Author: Andy Fuchs, VP of Commercial Strategy, Veeva Systems Public safety is the world’s singular goal as mandatory quarantines, shelter-in-place orders, travel restrictions, and mandatory work-from-home policies go into effect to curb the spread of COVID-19. In response, many biopharmaceutical companies are shifting how they work: Amarin withdrew part of its field force, while Amgen and Merck have ... Read More

Speaking the Language of Powders Author: Casey Muench Bickhardt, President, GEMCO In the pharmaceutical industry, the precise mixing and drying of powders can be critical to the safety, consistency, performance, and cost effectiveness of a wide range of tablets and capsules with trace levels of additives and active ingredients. A host of variables, such as powder size, shape, density, chemistry, static charge, ... Read More

Healthcare Marketers Benefit by New Industry Collaboration Driving 360-degree Patient Targeting and Engagement PRINCETON, N.J. and WILMINGTON, Del., Jan. 7, 2020 /PRNewswire/ — healtheo360 and Data360, LLC announce a joint venture connecting healthcare marketers with patients and caregivers for valuable engagement with relevant content to improve disease state awareness. The patient journey, which winds through many decision points and influencers, requires that healthcare marketers connect with individuals at the right time, with the ... Read More

Healthcare Marketing Trends for 2019 Emphasize Better Targeting with Cost-Effective Advantages As healthcare marketers strive to keep pace with data technologies for better targeting and conversion, budgeting for 2019 becomes a formidable challenge. Questions about competitive advantages and cost-effectiveness drive conversations. Yet, the focus of forward-thinkers is shifting to better data for targeting faster and sooner in the engagement lifecycle. “We are seeing a dramatic increase in ... Read More

Schedule Your Personalized Marketing Technology Workshop PharmaLeaders is pleased to provide our subscribers with a special offer from our webinar partner and presenter, Collaborative Marketing Solutions (CMS). Get your own Marketing Tech Workshop for Life Sciences:  Full Day or Half Day Sessions Facilitated Exercises & Group Breakout Sessions Customer Segmentation Project Prioritization Project Implementation Roadmap Follow-on Kick-off Call   Read More