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Events
Patient Journey Set To Take Center Stage in Philadelphia
This week in Philadelphia, industry leaders will be heading to the Reuters Pharma and Patient Conference. This patient focused event…
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AI
Revolutionizing Patient Education: 5 Groundbreaking Impacts of GPTs in Healthcare
The integration of Generative Pre-trained Transformers (GPTs) into the healthcare sector is poised to revolutionize patient education, heralding a new…
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Data
The Transformative Power of High-Quality Data: How Small Investments in Data Quality Yield Massive Downstream ROI for Pharma Ad Spend
In today’s rapidly evolving pharmaceutical marketing landscape, the value of quality data cannot be overstated. Investing in high-quality data is…
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Patients
Diabetes, weight loss drugs drive growth for Novo and Lilly despite shortages
Novo Nordisk (NVO) and Eli Lilly (LLY) stocks were both boosted by sales of their Type 2 diabetes and weight loss drugs…
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Data
Programmatic Precision: The Key to Targeting Patients in Healthcare Marketing
Discover how targeting patients through programmatic marketing revolutionizes healthcare advertising.
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HCPs
Surgeons in New York announce world’s first eye transplant
Nov 9 (Reuters) – Surgeons in New York have performed the first-ever whole-eye transplant in a human, they announced on…
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Data
The Data-Driven Revolution: Shaping the Future of Retail Pharmacy Experience
In the bustling aisles of your local retail pharmacy, a quiet revolution is taking place—one that’s powered by data. Companies…
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Clinical Trials
Revolutionizing Clinical Trials: The Impact of Intent Data on Patient Recruitment
The success of clinical trials hinges on the ability to recruit and retain suitable participants—a task that is often easier…
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Pharma News
FDA Approves New Lilly Weight Loss Drug
A new version of the popular diabetes treatment Mounjaro can be sold as a weight-loss drug, U.S. regulators announced Wednesday.…
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AI
Navigating the Future of Care: How Conversational AI Fosters Empathy in Healthcare
The landscape of healthcare is undergoing a transformation, with an unexpected ally at its core: Conversational Artificial Intelligence (AI). As…
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