Pharma & Patient USA 2024, held on October 15 and 16 in Boston, was a transformative gathering for Healthcare Professionals (HCPs), bringing together industry leaders and patient advocates to advance patient engagement throughout the value chain. The event emphasized key themes essential for supporting HCPs, including fostering a culture of co-creation to build trust with patients, uniting stakeholders to enhance drug development efficiency, and driving innovation. Attendees explored strategies focused on human-led engagement to improve consumer experiences and adherence rates, while also addressing healthcare disparities and promoting inclusive, patient-centered ecosystems.
The conference featured a range of impactful discussions, starting with Monique Gore-Massy’s opening address on the importance of aligning healthcare practices with patient needs. A notable fireside chat highlighted the significance of addressing social determinants of health to bridge disparities in access. Participants engaged in sessions centered on digital patient experiences and the integration of mental health support, demonstrating the transformative potential of comprehensive care models and innovative digital tools.
The event culminated in an interactive hackathon, where attendees brainstormed effective patient engagement solutions, focusing on sustainable support and diversity in clinical trials. Presentations on leveraging analytics underscored the importance of data in enhancing patient recruitment and retention. The conference concluded with a keynote that emphasized the necessity of pre-competitive collaborations among stakeholders, reinforcing a collective commitment to enhancing patient care through collaboration and innovative strategies in healthcare.
