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How to use digital platforms to engage with your customers
Article contributed to PharmaLeaders by Rachel Murray, Head of Partnerships, Fountain Partnership
The last year has seen the Pharma industry propelled into the digital world in order to deliver clear communication to healthcare professionals and customers. Traditionally reliant on face-to-face communication, including selling, the Covid-19 pandemic has accelerated online migration leading to the Pharma industry having ...
Read MoreScaling Single-Use Liquid Dispensing from R&D to Automated Production
Article contributed to PharmaLeaders by Barbara Biller, President of intelliTECH, Inc., manufacturer of custom liquid fill and finish machinery that delivers precision results for regulated liquid filling environments.
Easy production scale up and changeovers are possible with accurate, reliable liquid measurement and filling systems in complete kits that eliminate the need to clean and sterilize equipment ...
Read MoreHow Remote Technologies Augment the Role of Study Sites in Clinical Research
Article contributed by: Ed Ikeguchi, CEO AiCure
The jobs of study sites in clinical research are difficult. Keeping patients engaged throughout the course of a trial is always challenging, particularly now during the COVID-19 pandemic. While numerous remote technologies exist to facilitate virtual patient visits or to monitor patient’s medication adherence and symptoms, they cannot replace ...
Read MoreHow Natural Language Processing Unlocks the Full Healthcare and Patient Journey
Contributed to PharmaLeaders by Authors: By Ana Bargo, M.S.; Jeannine Cain, MSHI, RHIA, CPHI; Shannon Fee, B.A.; Mark Yap, FNP-C
In 2016, a major transformation occurred in how we evaluate clinical data for real-world effectiveness. The FDA signed into law the 21st Century Cures Act, which impacted the Real-World Evidence Program in the U.S. It signaled ...
Read MoreHealthcare Marketing Trends for 2019 Emphasize Better Targeting with Cost-Effective Advantages
As healthcare marketers strive to keep pace with data technologies for better targeting and conversion, budgeting for 2019 becomes a formidable challenge. Questions about competitive advantages and cost-effectiveness drive conversations. Yet, the focus of forward-thinkers is shifting to better data for targeting faster and sooner in the engagement lifecycle.
“We are seeing a dramatic increase in ...
Read MoreSchedule Your Personalized Marketing Technology Workshop
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