Medical marketing news, white papers, reports, and events from PharmaLeaders. New content daily, on our website and delivered right to your inbox.

Demystifying Machine Learning: Why Transparency Will Lead to Trust

Authored and contributed to PharmaLeaders by Michelle Marlborough, Chief Product Officer, AiCure, LLC Machine learning (ML) innovation for clinical research holds great promise for improving drug development and patient care. But, like with all new technology, increasing prevalence can be accompanied by growing skepticism. Pharmaceutical sponsors and clinicians are understandably suspicious about the value of ML ...

Pharma join together to achieve new standards in digital and patient innovation for clinical transformation

On May 17th, 500+ of pharma’s clinical innovation will come together for the home of clinical collaboration, Reuters Events: Pharma Clinical 2022, to set new standards in digital and patient innovation for clinical transformation. The catalyst for this has been the accelerated technological adoption in clinical trials, but a general feeling still that enough isn’t being ...

Digital Home Hospital Solutions Can Play a Valuable Role in Decentralized Clinical Trials

Authored and contributed to PharmaLeaders by: Gary Manning, Senior Vice President and General Manager, Healthcare, physIQ, and Mike Petrarca, Senior Vice President and General Manager, Life Sciences, physIQ For more than a few years, buzz has been steadily building around digital home hospital care models. However, the pandemic has accelerated enthusiasm for taking the development and implementation of ...

Using AI in a heavily regulated environment: drug and vaccine inspection

Article authored and contributed to PharmaLeaders by: Tristan Salomon, a Machine Learning, Big Data and AI expert. He’s the founder and CEO of Axom, a company that helps customers integrate machine learning into their processes with a special focus on visual inspection and traceability for the healthcare market. In August the news about Japan suspending 1.63 million ...

Healthcare Marketing Trends for 2019 Emphasize Better Targeting with Cost-Effective Advantages

As healthcare marketers strive to keep pace with data technologies for better targeting and conversion, budgeting for 2019 becomes a formidable challenge. Questions about competitive advantages and cost-effectiveness drive conversations. Yet, the focus of forward-thinkers is shifting to better data for targeting faster and sooner in the engagement lifecycle. “We are seeing a dramatic increase in ...

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PharmaLeaders is pleased to provide our subscribers with a special offer from our webinar partner and presenter, Collaborative Marketing Solutions (CMS). Get your own Marketing Tech Workshop for Life Sciences: Full Day or Half Day Sessions Facilitated Exercises & Group Breakout Sessions Customer Segmentation Project Prioritization Project Implementation Roadmap Follow-on Kick-off Call