Medical marketing news, white papers, reports, and events from PharmaLeaders. New content daily, on our website and delivered right to your inbox.

Deciphering Complex Lab Data With Machine Learning

Authored and contributed to PharmaLeaders by Jason Bhan, MD Accurate analysis of healthcare data is critical for research, delivery of care, treatment variability, and improving patient outcomes. The ability to identify patterns in real-world data (RWD) demands insights with faster speeds, greater specificity, and improved accuracy. And the challenges are increasing as more healthcare data is ...

The Roadmap to Real-Time Data Sharing in Clinical Trials

Article authored and contributed to PharmaLeaders by Marc Leighton, VP of Product for Florence Healthcare With the rise of decentralized technology across the clinical trial industry, real-time data sharing has become critical. If research sites, local physicians, trial participants, CROs, and sponsors can’t instantly share data with one another, remote or hybrid clinical trials will fail. Data ...

How Training Simulations Will Help Pharma Sales Teams in the Post-Pandemic Market

Article contributed to PharmaLeaders and authored by: Jeremy Lovelace, founder and director of HFX Training. Across all industries, sales teams face an uncertain future, and pharma is no different. Many key sales practices, such as healthcare provider meetings and terrority-focused engagement have been replaced by the unfamiliar environment of zoom calls, emails and remote work. Learning and ...

Patient-Centered Approaches to Clinical Research in Oncology

Article contributed to PharmaLeaders by Edward F. Ikeguchi, M.D., the Chief Executive Officer at AiCure Most of us have personal experiences with cancer, whether ourselves or with loved ones. We know that cancer is frightening and that treatment regimens can be stressful, exhausting and overwhelming. Patients participating in drug trials for oncology are subject to a ...

Healthcare Marketing Trends for 2019 Emphasize Better Targeting with Cost-Effective Advantages

As healthcare marketers strive to keep pace with data technologies for better targeting and conversion, budgeting for 2019 becomes a formidable challenge. Questions about competitive advantages and cost-effectiveness drive conversations. Yet, the focus of forward-thinkers is shifting to better data for targeting faster and sooner in the engagement lifecycle. “We are seeing a dramatic increase in ...

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