Medical marketing news, white papers, reports, and events from PharmaLeaders. New content daily, on our website and delivered right to your inbox.

The Importance of Pharma Marketers Engaging with the Nation’s Leading Prescribers

Contributed to PharmaLeaders by: Richard Zwickel, Chairman and CEO POCN Group Each year in the United States, about 264,000 cases of breast cancer are diagnosed in women and about 2,400 cases are diagnosed in men. Nearly 42,500 people die from the disease annually. Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer ...

Switching to omnichannel in pharma: What are the challenges?

Article authored and contributed to PharmaLeaders by: Pavel Klymenko, Head of Omnichannel Hub at Viseven I’ve been in digital marketing for more than 15 years. From the beginning of my career, I witnessed the evolution of online communication in different markets. With the increasing number of messages sent by many companies via multiple platforms, customers got used ...

Validcare announces the integration of Real-World Research (RWR) Ltd into the Validcare Digital 1st CRO platform

Denver, CO. – August 2, 2022 Today, Validcare announces the integration of Real-World Research (RWR) Ltd into the Validcare Digital 1st CRO platform. RWR is a global leader in providing Real-World Evidence solutions to the pharmaceutical, biotech and medical device industries. Dr. Stuart McCully, CEO of RWR said “Until now we’ve provided sponsors with the regulatory intelligence needed ...

Demystifying Machine Learning: Why Transparency Will Lead to Trust

Authored and contributed to PharmaLeaders by Michelle Marlborough, Chief Product Officer, AiCure, LLC Machine learning (ML) innovation for clinical research holds great promise for improving drug development and patient care. But, like with all new technology, increasing prevalence can be accompanied by growing skepticism. Pharmaceutical sponsors and clinicians are understandably suspicious about the value of ML ...

Healthcare Marketing Trends for 2019 Emphasize Better Targeting with Cost-Effective Advantages

As healthcare marketers strive to keep pace with data technologies for better targeting and conversion, budgeting for 2019 becomes a formidable challenge. Questions about competitive advantages and cost-effectiveness drive conversations. Yet, the focus of forward-thinkers is shifting to better data for targeting faster and sooner in the engagement lifecycle. “We are seeing a dramatic increase in ...

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