Fix Your Marketing Funnel Attract in-market audiences, stop the leak of leads, and streamline engagement for optimal conversion Factors influencing buyer behavior have changed significantly in the rapidly changing digital era. Savvy marketers are shifting strategies to best leverage opportunities to reach and engage targeted audiences – and the marketing funnel is getting remodeled in the process. How are today’s consumers ... Read More

Life Sciences Companies Adopt Veeva Nitro to Eliminate the Burden of Custom Data Warehouse Development and Maintenance PLEASANTON, CA — March 19, 2019 — Veeva Systems (NYSE:VEEV) today announced that Veeva Nitro is gaining momentum among life sciences companies. Veeva Nitro is a life sciences-specific commercial data warehouse that eliminates the time and effort of custom data warehouses and provides a foundation for artificial intelligence (AI) and advanced analytics. In half a ... Read More

HIMSS 2019: Leveraging Tech Platforms For Meaningful Change Author: James Miller, President, PharmaLeaders The HIMSS conference again delivered a vast and sometimes overwhelming glimpse into the current and future state of the healthcare industry. Tech platforms, AI, machine learning, wearables, and more all continue to evolve alongside significant industry consolidation and transformation. To help put things in perspective, Premier CEO Susan DeVore offered a compelling ... Read More

Frameworks for Building Patient Trust in the Digital Era Author: Jim Walker, Contributing Editor, PharmaLeaders ExL recently hosted  its 2nd Annual Pharma Marketing Forum in Philadelphia, with close to 200 pharmaceutical marketing and agency experts attending from a wide range of companies. Although not explicitly a “digital” conference, it was no surprise that digital tactics and strategies garnered a lot of discussion throughout the 2-day ... Read More

Fix Your Marketing Funnel Attract in-market audiences, stop the leak of leads, and streamline engagement for optimal conversion Factors influencing buyer behavior have changed significantly in the rapidly changing digital era. Savvy marketers are shifting strategies to best leverage opportunities to reach and engage targeted audiences – and the marketing funnel is getting remodeled in the process. How are today’s consumers ... Read More

Healthcare Marketing Trends for 2019 Emphasize Better Targeting with Cost-Effective Advantages As healthcare marketers strive to keep pace with data technologies for better targeting and conversion, budgeting for 2019 becomes a formidable challenge. Questions about competitive advantages and cost-effectiveness drive conversations. Yet, the focus of forward-thinkers is shifting to better data for targeting faster and sooner in the engagement lifecycle. “We are seeing a dramatic increase in ... Read More