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Medical Marketing News, Reports & Events

Medical marketing news, white papers, reports, and events from PharmaLeaders. New content daily, on our website and delivered right to your inbox.

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How Natural Language Processing Unlocks the Full Healthcare and Patient Journey

Contributed to PharmaLeaders by Authors: By Ana Bargo, M.S.; Jeannine Cain, MSHI, RHIA, CPHI; Shannon Fee, B.A.; Mark Yap, FNP-C In 2016, a major transformation occurred in how we evaluate clinical data for real-world effectiveness. The FDA signed into law the 21st Century Cures Act, which impacted the Real-World Evidence Program in the U.S. It signaled ...
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Five Ways Study Sites Benefit from Remote Monitoring

Authored and contributed to PharmaLeaders by Jeff Pool, VP of Revenue at Florence Healthcare Failed remote site access and monitoring attempts have left study sites with a computer full of access portals, FTP logins, document vaults, and emails. Why do sponsor remote site access and monitoring rollouts fail? Because the sponsor focuses on solving their access problems ...
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Whitepaper: Execute a 5-Step Framework for Data Compliance in Healthcare Marketing in the 2020s

The 2020s will transform how consumers and businesses interact with each other as vast amounts of personal and contextually relevant data will be generated. These changes will demand organizations implement a new framework for deploying and managing communications, for implementing innovative omnichannel marketing strategies and tools, and for acquiring and utilizing data. This whitepaper explains how to ...
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Digital Exam Room Posters – The Right Place; The Right Moment; The Right Message

When Digital Exam-Room Posters were first commercially introduced five years ago by Health Monitor Network®, it was unclear to what degree this new channel would provide true benefit to patients, caregivers or physicians.  Now, most Point of Care (POC) companies offer digital patient engagement products, and third-party research has proven that these Digital Exam Room ...
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White Papers

Whitepaper: Execute a 5-Step Framework for Data Compliance in Healthcare Marketing in the 2020s

The 2020s will transform how consumers and businesses interact with each other as vast amounts of personal and contextually relevant data will be generated. These changes will demand organizations implement a new framework for deploying and managing communications, for implementing innovative omnichannel marketing strategies and tools, and for acquiring and utilizing data. This whitepaper explains how to ...
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Fix Your Marketing Funnel

Attract in-market audiences, stop the leak of leads, and streamline engagement for optimal conversion Factors influencing buyer behavior have changed significantly in the rapidly changing digital era. Savvy marketers are shifting strategies to best leverage opportunities to reach and engage targeted audiences – and the marketing funnel is getting remodeled in the process. How are today’s consumers ...
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DIA 2021 Global Annual Meeting

Upcoming Events

  1. Gene Therapy Medical Affairs Summit 2021

    February 9 - February 11
  2. 5th Microbiome Movement – AgBioTech Summit 2021

    February 22 - February 24
  3. 4th Annual Gene Therapy for Rare Disorders

    February 22 - February 25
  4. Oligonucleotides for CNS Summit 2021

    February 22 - February 24
  5. 2nd Clinical Document World

    February 24 - February 26

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