Medical marketing news, white papers, reports, and events from PharmaLeaders. New content daily, on our website and delivered right to your inbox.

How to use digital platforms to engage with your customers

Article contributed to PharmaLeaders by Rachel Murray, Head of Partnerships, Fountain Partnership The last year has seen the Pharma industry propelled into the digital world in order to deliver clear communication to healthcare professionals and customers. Traditionally reliant on face-to-face communication, including selling, the Covid-19 pandemic has accelerated online migration leading to the Pharma industry having ...

How Natural Language Processing Unlocks the Full Healthcare and Patient Journey

Contributed to PharmaLeaders by Authors: By Ana Bargo, M.S.; Jeannine Cain, MSHI, RHIA, CPHI; Shannon Fee, B.A.; Mark Yap, FNP-C In 2016, a major transformation occurred in how we evaluate clinical data for real-world effectiveness. The FDA signed into law the 21st Century Cures Act, which impacted the Real-World Evidence Program in the U.S. It signaled ...

Five Ways Study Sites Benefit from Remote Monitoring

Authored and contributed to PharmaLeaders by Jeff Pool, VP of Revenue at Florence Healthcare Failed remote site access and monitoring attempts have left study sites with a computer full of access portals, FTP logins, document vaults, and emails. Why do sponsor remote site access and monitoring rollouts fail? Because the sponsor focuses on solving their access problems ...

Whitepaper: Execute a 5-Step Framework for Data Compliance in Healthcare Marketing in the 2020s

The 2020s will transform how consumers and businesses interact with each other as vast amounts of personal and contextually relevant data will be generated. These changes will demand organizations implement a new framework for deploying and managing communications, for implementing innovative omnichannel marketing strategies and tools, and for acquiring and utilizing data. This whitepaper explains how to ...

Whitepaper: Execute a 5-Step Framework for Data Compliance in Healthcare Marketing in the 2020s

Fix Your Marketing Funnel

Attract in-market audiences, stop the leak of leads, and streamline engagement for optimal conversion Factors influencing buyer behavior have changed significantly in the rapidly changing digital era. Savvy marketers are shifting strategies to best leverage opportunities to reach and engage targeted audiences – and the marketing funnel is getting remodeled in the process. How are today’s consumers ...