Whitepaper: Execute a 5-Step Framework for Data Compliance in Healthcare Marketing in the 2020s The 2020s will transform how consumers and businesses interact with each other as vast amounts of personal and contextually relevant data will be generated. These changes will demand organizations implement a new framework for deploying and managing communications, for implementing innovative omnichannel marketing strategies and tools, and for acquiring and utilizing data. This whitepaper explains how to ... Read More

Digital Exam Room Posters – The Right Place; The Right Moment; The Right Message When Digital Exam-Room Posters were first commercially introduced five years ago by Health Monitor Network®, it was unclear to what degree this new channel would provide true benefit to patients, caregivers or physicians.  Now, most Point of Care (POC) companies offer digital patient engagement products, and third-party research has proven that these Digital Exam Room ... Read More

Veeva Announces New Mobile and AI Innovations in Veeva CRM At the 2019 Veeva Commercial & Medical Summit, Veeva Systems (NYSE:VEEV)  announced two new innovations in Veeva CRM that continue to advance compliance and digital engagement in the life sciences industry. Veeva CRM Approved Notes makes it easy for field reps to capture free text notes in Veeva CRM and leverage the power of artificial ... Read More

Data Smart Marketing: A Strategic Framework for Healthcare Marketing Success (an article from PharmaLeaders sponsor: Data Smart Marketing) Author: Jim Walker, Contributing Editor, PharmaLeaders Driven by data-marketing breakthroughs and challenged by privacy-focused regulations, the online marketing space is undergoing a significant sea change, especially within healthcare marketing. As brand teams and agencies assess their campaigns for effectiveness and compliance, it is imperative to have a timely strategic ... Read More

Whitepaper: Execute a 5-Step Framework for Data Compliance in Healthcare Marketing in the 2020s The 2020s will transform how consumers and businesses interact with each other as vast amounts of personal and contextually relevant data will be generated. These changes will demand organizations implement a new framework for deploying and managing communications, for implementing innovative omnichannel marketing strategies and tools, and for acquiring and utilizing data. This whitepaper explains how to ... Read More

Fix Your Marketing Funnel Attract in-market audiences, stop the leak of leads, and streamline engagement for optimal conversion Factors influencing buyer behavior have changed significantly in the rapidly changing digital era. Savvy marketers are shifting strategies to best leverage opportunities to reach and engage targeted audiences – and the marketing funnel is getting remodeled in the process. How are today’s consumers ... Read More