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Demystifying Machine Learning: Why Transparency Will Lead to Trust
Authored and contributed to PharmaLeaders by Michelle Marlborough, Chief Product Officer, AiCure, LLC
Machine learning (ML) innovation for clinical research holds great promise for improving drug development and patient care. But, like with all new technology, increasing prevalence can be accompanied by growing skepticism. Pharmaceutical sponsors and clinicians are understandably suspicious about the value of ML ...
Read MoreOn May 17th, 500+ of pharma’s clinical innovation will come together for the home of clinical collaboration, Reuters Events: Pharma Clinical 2022, to set new standards in digital and patient innovation for clinical transformation.
The catalyst for this has been the accelerated technological adoption in clinical trials, but a general feeling still that enough isn’t being ...
Read MoreDigital Home Hospital Solutions Can Play a Valuable Role in Decentralized Clinical Trials
Authored and contributed to PharmaLeaders by: Gary Manning, Senior Vice President and General Manager, Healthcare, physIQ, and Mike Petrarca, Senior Vice President and General Manager, Life Sciences, physIQ
For more than a few years, buzz has been steadily building around digital home hospital care models. However, the pandemic has accelerated enthusiasm for taking the development and implementation of ...
Read MorePharma Leadership: Cultivating Talent in Uncertain Times
Article contributed to PharmaLeaders and authored by: Beth Doladee, M.A., M.B.A., Managing Consultant and Neelima Paranjpey, Ph.D., Managing Consultant, The Vaya Group
Executive Summary
Today’s highly dynamic, fast-paced pharmaceutical industry requires knowledge preservation and leaders who understand these unique challenges. This means developing leadership from within, to preserve intellectual capital and ensure the right skills are in ...
Read MoreWhitepaper: Execute a 5-Step Framework for Data Compliance in Healthcare Marketing in the 2020s
The 2020s will transform how consumers and businesses interact with each other as vast amounts of personal and contextually relevant data will be generated.
These changes will demand organizations implement a new framework for deploying and managing communications, for implementing innovative omnichannel marketing strategies and tools, and for acquiring and utilizing data.
This whitepaper explains how to ...
Read MoreAttract in-market audiences, stop the leak of leads, and streamline engagement for optimal conversion
Factors influencing buyer behavior have changed significantly in the rapidly changing digital era. Savvy marketers are shifting strategies to best leverage opportunities to reach and engage targeted audiences – and the marketing funnel is getting remodeled in the process.
How are today’s consumers ...
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