Medical marketing news, white papers, reports, and events from PharmaLeaders. New content daily, on our website and delivered right to your inbox.

Demystifying Machine Learning: Why Transparency Will Lead to Trust

Authored and contributed to PharmaLeaders by Michelle Marlborough, Chief Product Officer, AiCure, LLC Machine learning (ML) innovation for clinical research holds great promise for improving drug development and patient care. But, like with all new technology, increasing prevalence can be accompanied by growing skepticism. Pharmaceutical sponsors and clinicians are understandably suspicious about the value of ML ...

Pharma join together to achieve new standards in digital and patient innovation for clinical transformation

On May 17th, 500+ of pharma’s clinical innovation will come together for the home of clinical collaboration, Reuters Events: Pharma Clinical 2022, to set new standards in digital and patient innovation for clinical transformation. The catalyst for this has been the accelerated technological adoption in clinical trials, but a general feeling still that enough isn’t being ...

Digital Home Hospital Solutions Can Play a Valuable Role in Decentralized Clinical Trials

Authored and contributed to PharmaLeaders by: Gary Manning, Senior Vice President and General Manager, Healthcare, physIQ, and Mike Petrarca, Senior Vice President and General Manager, Life Sciences, physIQ For more than a few years, buzz has been steadily building around digital home hospital care models. However, the pandemic has accelerated enthusiasm for taking the development and implementation of ...

Pharma Leadership: Cultivating Talent in Uncertain Times

Article contributed to PharmaLeaders and authored by: Beth Doladee, M.A., M.B.A., Managing Consultant and Neelima Paranjpey, Ph.D., Managing Consultant, The Vaya Group Executive Summary Today’s highly dynamic, fast-paced pharmaceutical industry requires knowledge preservation and leaders who understand these unique challenges. This means developing leadership from within, to preserve intellectual capital and ensure the right skills are in ...

Whitepaper: Execute a 5-Step Framework for Data Compliance in Healthcare Marketing in the 2020s

The 2020s will transform how consumers and businesses interact with each other as vast amounts of personal and contextually relevant data will be generated. These changes will demand organizations implement a new framework for deploying and managing communications, for implementing innovative omnichannel marketing strategies and tools, and for acquiring and utilizing data. This whitepaper explains how to ...

Fix Your Marketing Funnel

Attract in-market audiences, stop the leak of leads, and streamline engagement for optimal conversion Factors influencing buyer behavior have changed significantly in the rapidly changing digital era. Savvy marketers are shifting strategies to best leverage opportunities to reach and engage targeted audiences – and the marketing funnel is getting remodeled in the process. How are today’s consumers ...