Author: James Miller, President, PharmaLeaders Last month Atul Gawande, a noted surgeon, writer, and CEO of the new Amazon, Berkshire, Chase Health enterprise published a thought-provoking article in the New Yorker detailing both the promise and frustrations that electronic health records have caused for healthcare professionals. In particular, he shed light on his own experience at ...

Author: Jim Walker, Contributing Editor, PharmaLeaders At the recent EyeForPharma “Marketing & Customer Experience” session in Philadelphia, it was not surprising to learn that many Big Pharma companies have been embracing Big Data solutions. In fact, data has been at the heart of pharma R&D for decades. Recently, as customer data sources have exploded, many firms ...

Andrea Frassoni, Editorial Contributor, PharmaLeaders It’s time to bid goodbye to ad bidding and Programmatic Marketing. The quest for impressions is wasting healthcare marketers’ time and money. Today’s savvy marketing professionals are developing a multi-channel approach to lead generation with Predictive Behavioral Targeting as the secret ingredient for success. The Problem with Programmatic Advertising Programmatic advertising has certainly moved ...

As healthcare marketers strive to keep pace with data technologies for better targeting and conversion, budgeting for 2019 becomes a formidable challenge. Questions about competitive advantages and cost-effectiveness drive conversations. Yet, the focus of forward-thinkers is shifting to better data for targeting faster and sooner in the engagement lifecycle. “We are seeing a dramatic increase in ...

As healthcare marketers strive to keep pace with data technologies for better targeting and conversion, budgeting for 2019 becomes a formidable challenge. Questions about competitive advantages and cost-effectiveness drive conversations. Yet, the focus of forward-thinkers is shifting to better data for targeting faster and sooner in the engagement lifecycle. “We are seeing a dramatic increase in ...

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