Life Sciences Companies Adopt Veeva Nitro to Eliminate the Burden of Custom Data Warehouse Development and Maintenance PLEASANTON, CA — March 19, 2019 — Veeva Systems (NYSE:VEEV) today announced that Veeva Nitro is gaining momentum among life sciences companies. Veeva Nitro is a life sciences-specific commercial data warehouse that eliminates the time and effort of custom data warehouses and provides a foundation for artificial intelligence (AI) and advanced analytics. In half a ... Read More

Frameworks for Building Patient Trust in the Digital Era Author: Jim Walker, Contributing Editor, PharmaLeaders ExL recently hosted  its 2nd Annual Pharma Marketing Forum in Philadelphia, with close to 200 pharmaceutical marketing and agency experts attending from a wide range of companies. Although not explicitly a “digital” conference, it was no surprise that digital tactics and strategies garnered a lot of discussion throughout the 2-day ... Read More

Healthcare Pricing Transparency – A “Breakthrough” Idea Whose Time Has Come Author: James Miller, President, PharmaLeaders While the internet has driven unprecedented levels of pricing transparency for bargain hungry consumers, when it comes to healthcare the prices for procedures and medications has remained opaque at best. In fact the problem has become so widespread that government officials in Washington are considering passing legislation forcing manufacturers to place the ... Read More

Leveraging Data Insights to Improve Consumer Centered Healthcare Author: James Miller, President, PharmaLeaders As patients continue to face escalating deductibles and rising healthcare costs, they are becoming increasingly price sensitive when it comes to various medical procedures. However, while patients are starting to flex their strength as informed consumers, many healthcare organizations continue to resist this growing wave of consumer-centered healthcare. For example, a recent ... Read More

Healthcare Marketing Trends for 2019 Emphasize Better Targeting with Cost-Effective Advantages As healthcare marketers strive to keep pace with data technologies for better targeting and conversion, budgeting for 2019 becomes a formidable challenge. Questions about competitive advantages and cost-effectiveness drive conversations. Yet, the focus of forward-thinkers is shifting to better data for targeting faster and sooner in the engagement lifecycle. “We are seeing a dramatic increase in ... Read More

Schedule Your Personalized Marketing Technology Workshop PharmaLeaders is pleased to provide our subscribers with a special offer from our webinar partner and presenter, Collaborative Marketing Solutions (CMS). Get your own Marketing Tech Workshop for Life Sciences:  Full Day or Half Day Sessions Facilitated Exercises & Group Breakout Sessions Customer Segmentation Project Prioritization Project Implementation Roadmap Follow-on Kick-off Call   Read More