Topics
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Seamless Omnichannel Experiences: The New Imperative in Pharma
In today’s digital-first healthcare environment, siloed channel strategies no longer suffice. To meaningfully engage diverse audiences, pharma brands must adopt…
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Identity Resolution: The Cornerstone of Patient-Centricity in Healthcare Marketing
In the digital age, identity resolution has become the cornerstone capability underpinning impactful, patient-centric marketing and engagement. By creating a…
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Harnessing the Power of Real-Time Intent Data in Healthcare
Five Powerful Impacts of Real-Time Intent Data In today’s digital ecosystem, intent data is becoming indispensable for healthcare marketing. By…
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Building Trust in Pharma Through Quality Data and Privacy
In today’s digital ecosystem, data powers pharmaceutical marketing and engagement. However, brands must also prioritize building patient trust through data…
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Medicare Price Negotiations Mean Big Shakeups for Pharma Marketers
Authored and contributed to PharmaLeaders by: By: Dhruv Suyamprakasam, CEO and founder of iCliniq The recent unveiling of the Biden administration’s plan to reduce drug…
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