Topics
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Maximizing HCP Engagement: Leveraging Data and Analytics for Effective Omnichannel Strategies
Optimizing healthcare provider (HCP) journeys across integrated channels requires a strategic approach that leverages strong HCP data, understanding the intent…
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Accelerating Patient and HCP Activation Through Omnichannel Orchestration
Omnichannel marketing in the healthcare presents a unique set of challenges that marketers must navigate to effectively engage patients and…
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Transforming Pharma Engagement: In-Depth Case Studies on Successful Omnichannel Strategies
The pharmaceutical industry is increasingly recognizing the need for seamless omnichannel experiences as a critical component of their marketing and…
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Identity Resolution: Cornerstone of Customer-Centricity
In the ever-evolving landscape of pharmaceutical marketing, the adoption of identity resolution technology has become a game-changer. This innovative approach…
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Building Trusted Relationships in the Digital Healthcare Era: 10 Pillars for Exceptional Patient Engagement
Sponsored Content Submission to Pharma Leaders1/16/24 As the biopharma industry continues to shift to more patient-centric models of engagement, it…
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Real-Time Intent Data: Transforming Pharma Marketing Strategies
In the rapidly evolving world of pharmaceutical marketing, understanding and effectively harnessing real-time intent data is becoming increasingly crucial. Leveraging…
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Revolutionizing Post-Operative Care: AI Predicts Patient Outcomes with ECG Data
In a groundbreaking development, researchers at the Smidt Heart Institute at Cedars-Sinai, along with colleagues from Stanford University and Columbia…
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Amgen Revolutionizes Drug Discovery with NVIDIA’s AI Technology and Human Genome Insights
Amgen, a global leader in biotechnology, is pioneering the use of Generative AI in drug discovery, leveraging one of the…
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Building Trust in Pharma Through Quality Data and Privacy
Introduction to Data Quality and Privacy in PharmaIn an era where data is king, the pharmaceutical industry faces a unique…
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Lilly Launches End-to-End Digital Healthcare Experience through LillyDirect™
So 2024 is starting off with a digital patient experience milestone from industry giant Eli Lilly. As we’ve written about…
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