Features
Our latest Feature articles and content, to keep you on the cutting edge of pharma marketing.
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Streamline and Succeed: The Benefits of Pharma Marketing Automation
Boost efficiency in pharma with marketing automation—ensure compliance and amplify ROI.
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Navigating Compliance in Digital Pharma Marketing: Best Practices for Using Real-Time Data
As we covered last month, in the rapidly evolving digital landscape, pharmaceutical companies are increasingly leveraging real-time intent data to…
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Transforming Pharma Engagement: In-Depth Case Studies on Successful Omnichannel Strategies
The pharmaceutical industry is increasingly recognizing the need for seamless omnichannel experiences as a critical component of their marketing and…
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Lilly Launches End-to-End Digital Healthcare Experience through LillyDirect™
So 2024 is starting off with a digital patient experience milestone from industry giant Eli Lilly. As we’ve written about…
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Top 5 Wellness Trends for 2024: Pharma’s Guide for Engagement
IntroductionAs we usher in 2024, the pharmaceutical industry stands at the forefront of a transformative era in healthcare and wellness.…
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2024 Outlook: Leveraging Emerging Digital Health Trends in Pharmaceutical Marketing
Rock Health recently posted an excellent summary of the key digital trends they are seeing heading into 2024. Using the…
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Next-Generation Healthcare Marketing: The Rise of Programmatic
Discover the rise and future of programmatic marketing for healthcare, transforming patient engagement.
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The Data-Driven Revolution: Shaping the Future of Retail Pharmacy Experience
In the bustling aisles of your local retail pharmacy, a quiet revolution is taking place—one that’s powered by data. Companies…
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Revolutionizing Clinical Trials: The Impact of Intent Data on Patient Recruitment
The success of clinical trials hinges on the ability to recruit and retain suitable participants—a task that is often easier…
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Executional Omnichannel: The 5 Key Players for Delivering a Seamless Patient Experience
The Five Key Players for Omnichannel SuccessHere in Philadelphia, our 76ers are once again taking to the court in their…
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