WATCH ON-DEMAND: 5 Ways Healthcare Marketers Can Drive Better Results: How to Control Costs, Manage Compliance, and Engage Target Audiences Today’s healthcare space is increasingly competitive. Its pace is quickening – with new technologies, heightened expectations, and tight time frames to deliver results. Are you having difficulty reaching HCPs and Patients online? Is … [Read more...]
Webinar: 5 Ways Healthcare Marketers Can Drive Better Results
Coming Soon! On-Demand Webinar available in January! 5 Ways Healthcare Marketers Can Drive Better Results: How to Control Costs, Manage Compliance, and Engage Audiences Today’s healthcare space is increasingly competitive. Its pace is quickening – with new technologies, heightened expectations, and tight timeframes to deliver results. Are you having difficulty … [Read more...]
Do Doctors Really Hate Their Computers? – Atul Gawande’s Epic Journey with EHRs
Author: James Miller, President, PharmaLeaders Last month Atul Gawande, a noted surgeon, writer, and CEO of the new Amazon, Berkshire, Chase Health enterprise published a thought-provoking article in the New Yorker detailing both the promise and frustrations that electronic health records have caused for healthcare professionals. In particular, he shed light on his own … [Read more...]
GDPR Compliance for Life Sciences: First Steps in the New World of Patient Privacy
Author: Jim Walker, Contributing Editor, PharmaLeaders Since launching in May 2018, the new General Data Protection Regulation (GDPR) has been forcing businesses in EU member countries to apply much more rigorous and systematic methods to handling personal customer data. GDPR has received especially high levels of attention due to the fact that potential fines for … [Read more...]
Leveraging Data Insights to Improve Consumer Centered Healthcare
Author: James Miller, President, PharmaLeaders As patients continue to face escalating deductibles and rising healthcare costs, they are becoming increasingly price sensitive when it comes to various medical procedures. However, while patients are starting to flex their strength as informed consumers, many healthcare organizations continue to resist this growing wave of … [Read more...]