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HCPs
Pharma Reputation Affects Physicians’ Prescription Decisions
A recent survey conducted by WE Communications has highlighted that physicians consider more than just the therapeutic effects of medications…
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Clinical Trials
Radiopharmaceutical Trials: The Importance of Site Selection and Patient Support
The success of radiopharmaceutical trials relies heavily on effective site selection and robust patient support, as these elements significantly enhance…
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AI
How Generative AI is Revolutionizing Clinical Trial Processes
Generative AI is poised to transform how clinical trials are conducted, enhancing efficiency and precision. Rune Bergendorff, a partner at…
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AI
Exscientia Launches AI-Powered Platform to Transform Drug Discovery
Exscientia plc is expanding its partnership with Amazon Web Services (AWS) to launch a platform that combines generative AI drug…
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HCPs
Pharma’s Underutilization of Social Media: Insights from Healthcare Providers
Pharmaceutical companies are missing out on a valuable opportunity to connect with doctors and patients through social media, according to…
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Events
REIMAGINE Pharma 2024: Pioneering AI and Omnichannel Approaches in Pharma Marketing
In the picturesque setting of Long Branch, New Jersey, the ReImagine Pharma Conference unfolded on May 21-22, 2024. Over these…
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Events
Upending Traditional Wisdom at DDW: An Interview with Nello Mainolfi, Ph. D.
As always, this years’ Digestive Disease Week conference provided an exciting range of news and presentations. Hosted at the Walter…
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Features
The Emotional Burden of Disease and the Impact of Patient Engagement
Sponsored by VMS BioMarketing Biopharma companies offer many forms of support when a patient’s therapy is initiated. However, substantial research…
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Patients
Building Trusted Relationships in the Digital Healthcare Era: 10 Pillars for Exceptional Patient Engagement
Sponsored Content Submission to Pharma Leaders1/16/24 As the biopharma industry continues to shift to more patient-centric models of engagement, it…
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Events
Building Trust in Pharma Through Quality Data and Privacy
In today’s digital ecosystem, data powers pharmaceutical marketing and engagement. However, brands must also prioritize building patient trust through data…
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