Contributing Author: Chris Mycek, President at WORLEY Pivoting to virtual….Google it, you’ll find it’s a common current theme that will have enduring repercussions on how things get done. Zoom is a new household word, and now a verb as well. Amazon Prime, Netflix, FedEx, are all booming. Nesting at home, with new entertainment centers, pools, and other home luxuries are also … [Read more...]
Balancing Innovation and Risk Management in Biopharma Commercialization
RxC International’s whitepaper is designed to bring the reader’s attention to the value of innovation and risk management in biopharma commercialization. The authors present several important trends that profoundly impact the commercialization of novel treatments. These trends include the changing landscape of value-based healthcare, consumerism, personalized solutions, … [Read more...]
COVID-19 Accelerates Digital Transformation in Life Sciences
Author: Andy Fuchs, VP of Commercial Strategy, Veeva Systems Public safety is the world’s singular goal as mandatory quarantines, shelter-in-place orders, travel restrictions, and mandatory work-from-home policies go into effect to curb the spread of COVID-19. In response, many biopharmaceutical companies are shifting how they work: Amarin withdrew part of its field force, … [Read more...]
Speaking the Language of Powders
Author: Casey Muench Bickhardt, President, GEMCO In the pharmaceutical industry, the precise mixing and drying of powders can be critical to the safety, consistency, performance, and cost effectiveness of a wide range of tablets and capsules with trace levels of additives and active ingredients. A host of variables, such as powder size, shape, density, chemistry, static … [Read more...]
Healthcare Marketers Benefit by New Industry Collaboration Driving 360-degree Patient Targeting and Engagement
PRINCETON, N.J. and WILMINGTON, Del., Jan. 7, 2020 /PRNewswire/ -- healtheo360 and Data360, LLC announce a joint venture connecting healthcare marketers with patients and caregivers for valuable engagement with relevant content to improve disease state awareness. The patient journey, which winds through many decision points and influencers, requires that healthcare marketers … [Read more...]