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Data
Maximize Your Impact: Advanced Programmatic Advertising Strategies for HCPs
Boost your healthcare marketing with advanced programmatic advertising strategies for HCPs.
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Pharma News
Revolutionizing Healthcare: How Mark Cuban’s Innovative Drug Pricing Model is Shaking Up Big Pharma and Inspiring Giants Like Cigna
Mark Cuban’s Cost Plus Drug Company represents a significant shift in the pharmaceutical landscape, aiming to make medicines more accessible…
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Events
Patient Journey Set To Take Center Stage in Philadelphia
This week in Philadelphia, industry leaders will be heading to the Reuters Pharma and Patient Conference. This patient focused event…
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AI
Revolutionizing Patient Education: 5 Groundbreaking Impacts of GPTs in Healthcare
The integration of Generative Pre-trained Transformers (GPTs) into the healthcare sector is poised to revolutionize patient education, heralding a new…
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Data
The Transformative Power of High-Quality Data: How Small Investments in Data Quality Yield Massive Downstream ROI for Pharma Ad Spend
In today’s rapidly evolving pharmaceutical marketing landscape, the value of quality data cannot be overstated. Investing in high-quality data is…
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Patients
Diabetes, weight loss drugs drive growth for Novo and Lilly despite shortages
Novo Nordisk (NVO) and Eli Lilly (LLY) stocks were both boosted by sales of their Type 2 diabetes and weight loss drugs…
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Data
Programmatic Precision: The Key to Targeting Patients in Healthcare Marketing
Discover how targeting patients through programmatic marketing revolutionizes healthcare advertising.
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HCPs
Surgeons in New York announce world’s first eye transplant
Nov 9 (Reuters) – Surgeons in New York have performed the first-ever whole-eye transplant in a human, they announced on…
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Data
The Data-Driven Revolution: Shaping the Future of Retail Pharmacy Experience
In the bustling aisles of your local retail pharmacy, a quiet revolution is taking place—one that’s powered by data. Companies…
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Clinical Trials
Revolutionizing Clinical Trials: The Impact of Intent Data on Patient Recruitment
The success of clinical trials hinges on the ability to recruit and retain suitable participants—a task that is often easier…
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