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Do Doctors Really Hate Their Computers? – Atul Gawande’s Epic Journey with EHRs Author: James Miller, President, PharmaLeaders Last month Atul Gawande, a noted surgeon, writer, and CEO of the new Amazon, Berkshire, Chase Health enterprise published a thought-provoking article in the New Yorker detailing both the promise and frustrations that electronic health records have caused for healthcare professionals. In particular, he shed light on his own experience at ... Read More
Leveraging Data Insights to Improve Consumer Centered Healthcare Author: James Miller, President, PharmaLeaders As patients continue to face escalating deductibles and rising healthcare costs, they are becoming increasingly price sensitive when it comes to various medical procedures. However, while patients are starting to flex their strength as informed consumers, many healthcare organizations continue to resist this growing wave of consumer-centered healthcare. For example, a recent ... Read More
Moving Beyond the Hype Curve? Pharma Leverages Big Data Expertise Across the Product Life Cycle Author: Jim Walker, Contributing Editor, PharmaLeaders At the recent EyeForPharma “Marketing & Customer Experience” session in Philadelphia, it was not surprising to learn that many Big Pharma companies have been embracing Big Data solutions. In fact, data has been at the heart of pharma R&D for decades. Recently, as customer data sources have exploded, many firms ... Read More
The Healthcare Marketing Model: Impressions Vs. Leads Andrea Frassoni, Editorial Contributor, PharmaLeaders It’s time to bid goodbye to ad bidding and Programmatic Marketing. The quest for impressions is wasting healthcare marketers’ time and money. Today’s savvy marketing professionals are developing a multi-channel approach to lead generation with Predictive Behavioral Targeting as the secret ingredient for success. The Problem with Programmatic Advertising Programmatic advertising has certainly moved ... Read More
Healthcare Marketing Trends for 2019 Emphasize Better Targeting with Cost-Effective Advantages As healthcare marketers strive to keep pace with data technologies for better targeting and conversion, budgeting for 2019 becomes a formidable challenge. Questions about competitive advantages and cost-effectiveness drive conversations. Yet, the focus of forward-thinkers is shifting to better data for targeting faster and sooner in the engagement lifecycle. “We are seeing a dramatic increase in ... Read More
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