HCPs
Today’s physicians operate in a complex and rapidly changing healthcare ecosystem. The demands to keep up with the latest therapies and trends, combined with increased patient loads and shifting economics – make it imperative for the them to stay on the cutting edge of the latest technologies and trends.
-
Pharma Reputation Affects Physicians’ Prescription Decisions
A recent survey conducted by WE Communications has highlighted that physicians consider more than just the therapeutic effects of medications…
Read More » -
Pharma’s Underutilization of Social Media: Insights from Healthcare Providers
Pharmaceutical companies are missing out on a valuable opportunity to connect with doctors and patients through social media, according to…
Read More » -
Strategic Advantages: Embracing Programmatic Advertising in Pharma
Discover how programmatic advertising in pharma can revolutionize your marketing strategy for precision and engagement.
Read More » -
Maximizing HCP Engagement: Leveraging Data and Analytics for Effective Omnichannel Strategies
Optimizing healthcare provider (HCP) journeys across integrated channels requires a strategic approach that leverages strong HCP data, understanding the intent…
Read More » -
Maximize Your Impact: Advanced Programmatic Advertising Strategies for HCPs
Boost your healthcare marketing with advanced programmatic advertising strategies for HCPs.
Read More » -
Surgeons in New York announce world’s first eye transplant
Nov 9 (Reuters) – Surgeons in New York have performed the first-ever whole-eye transplant in a human, they announced on…
Read More » -
AI-Powered Conversations: The Future of Healthcare Engagement?
Despite massive technological change and incredible treatment breakthroughs, conversations remain the cornerstone of healthcare – where diagnosis begins, relationships form,…
Read More » -
Dominating the Healthcare Landscape: Programmatic Marketing for Professionals
Discover key trends in programmatic marketing for healthcare professionals, for impactful, data-driven strategies.
Read More » -
Seamless Omnichannel Experiences: The New Imperative in Pharma
In today’s digital-first healthcare environment, siloed channel strategies no longer suffice. To meaningfully engage diverse audiences, pharma brands must adopt…
Read More »