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Pharma News
Court Upholds FTC Decision to Block IQVIA-DeepIntent Merger, Safeguarding Competition in Pharma Programmatic Advertising
In a significant development for the pharmaceutical industry, a U.S. court affirmed the Federal Trade Commission’s decision to halt the…
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Pharma News
Pfizer Closes $43 Billion Seagen Deal, Overhauls Commercial Structure Amid Regulatory Clearance
Pfizer, the New York-based pharmaceutical giant, is set to complete its $43 billion acquisition of cancer drugmaker Seagen this Thursday,…
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Features
2024 Outlook: Leveraging Emerging Digital Health Trends in Pharmaceutical Marketing
Rock Health recently posted an excellent summary of the key digital trends they are seeing heading into 2024. Using the…
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Pharma News
Non-Opioid Pain Relief: Vertex’s New Drug Promises Brighter Future for Diabetics with Nerve Pain
Vertex Pharmaceuticals is at the forefront of a significant medical breakthrough with its latest non-opioid painkiller, offering new hope for…
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AI
Navigating the New Frontier: The Impact of Emerging AI Regulations on Healthcare
How will AI governance impact healthcare marketing? This post is going to delve into the dynamic and increasingly regulated world…
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Pharma News
CVS Health Innovates Prescription Drug Pricing with Transparent Reimbursement Model
The drug price transparency “contagion” that Mark Cuban started with his Cost Plus Drug company continues to spread. In a…
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Omnichannel
Unleashing Pharma Marketing Potential: Embracing Automation
Unleash the power of pharma marketing automation! Embrace efficiency, personalization, and future trends in healthcare promotion.
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Pharma News
Johnson & Johnson Projects Robust Growth in 2024: Insights and Analysis
Johnson & Johnson this week announced an optimistic revenue growth forecast of 5% to 6% for the coming year. This…
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Omnichannel
Unleashing the Future: Programmatic Advertising in Pharma
Unleash the power of programmatic advertising in pharma. Optimize targeting, reach, and personalization for effective marketing strategies.
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Pharma News
Pfizer discontinues twice daily weight loss pill due to high rates of adverse side effects
Pfizer announced on Friday that it would stop developing the twice-daily version of its experimental weight loss pill. While most common adverse events…
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