-
Pharma News
Court Upholds FTC Decision to Block IQVIA-DeepIntent Merger, Safeguarding Competition in Pharma Programmatic Advertising
In a significant development for the pharmaceutical industry, a U.S. court affirmed the Federal Trade Commission’s decision to halt the…
Read More » -
Pharma News
Pfizer Closes $43 Billion Seagen Deal, Overhauls Commercial Structure Amid Regulatory Clearance
Pfizer, the New York-based pharmaceutical giant, is set to complete its $43 billion acquisition of cancer drugmaker Seagen this Thursday,…
Read More » -
Features
2024 Outlook: Leveraging Emerging Digital Health Trends in Pharmaceutical Marketing
Rock Health recently posted an excellent summary of the key digital trends they are seeing heading into 2024. Using the…
Read More » -
AI
Navigating the New Frontier: The Impact of Emerging AI Regulations on Healthcare
How will AI governance impact healthcare marketing? This post is going to delve into the dynamic and increasingly regulated world…
Read More » -
Omnichannel
Unleashing Pharma Marketing Potential: Embracing Automation
Unleash the power of pharma marketing automation! Embrace efficiency, personalization, and future trends in healthcare promotion.
Read More » -
Omnichannel
Unleashing the Future: Programmatic Advertising in Pharma
Unleash the power of programmatic advertising in pharma. Optimize targeting, reach, and personalization for effective marketing strategies.
Read More » -
Pharma News
Pfizer discontinues twice daily weight loss pill due to high rates of adverse side effects
Pfizer announced on Friday that it would stop developing the twice-daily version of its experimental weight loss pill. While most common adverse events…
Read More » -
Omnichannel
Powering Growth: Game-Changing Marketing Trends in the Pharma Sector
Discover game-changing marketing trends in the pharma sector. Unleash the power of omnichannel and programmatic strategies for growth.
Read More » -
Pharma News
Weight Loss Study: Semaglutide vs. Tirzepatide
As we head out of Thanksgiving feasting and into the end of year holiday celebrations, many Americans may take comfort…
Read More » -
Omnichannel
Unleashing the Potential: Next-Level Pharma Digital Marketing Strategies
Unleash the power of next-level pharma digital marketing strategies. Personalize, analyze, and stay compliant in the ever-evolving landscape.
Read More »