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Data
Welcome to the Data-driven Future of Programmatic Marketing – A Conversation with Tony Sherry, CRO of Data360
A Conversation with Tony Sherry, CRO of Data360 Earlier this month we were able to sit down with Tony Sherry…
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Pharma News
2024 Pharma Trends Report
Reuters recently released their comprehensive Pharma Trends Report, surveying more than 300 top pharma executives. The Top 10 Takeaways from…
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Data
Navigating Compliance in Digital Pharma Marketing: Best Practices for Using Real-Time Data
As we covered last month, in the rapidly evolving digital landscape, pharmaceutical companies are increasingly leveraging real-time intent data to…
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HCPs
Maximizing HCP Engagement: Leveraging Data and Analytics for Effective Omnichannel Strategies
Optimizing healthcare provider (HCP) journeys across integrated channels requires a strategic approach that leverages strong HCP data, understanding the intent…
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Pharma News
Amgen’s Breakthrough Weight Loss Injection: A Game-Changer in Obesity Treatment
Amgen is on the brink of revolutionizing the weight loss medication market with its groundbreaking product, maridebart cafraglutide (MariTide), currently…
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Data
Accelerating Patient and HCP Activation Through Omnichannel Orchestration
Omnichannel marketing in the healthcare presents a unique set of challenges that marketers must navigate to effectively engage patients and…
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Innovation
Revolutionizing Chronic Kidney Disease Management: Digital Innovations and Strategies
In the United States, the healthcare landscape is undergoing a seismic shift, particularly in managing Chronic Kidney Disease (CKD). With…
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Features
Transforming Pharma Engagement: In-Depth Case Studies on Successful Omnichannel Strategies
The pharmaceutical industry is increasingly recognizing the need for seamless omnichannel experiences as a critical component of their marketing and…
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Pharma News
Alert on Counterfeit Ozempic: Risks and FDA Response to Fake Diabetes Medication
Recent reports have highlighted significant health risks associated with counterfeit and compounded versions of Novo Nordisk’s diabetes drug, Ozempic. In…
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Data
Identity Resolution: Cornerstone of Customer-Centricity
In the ever-evolving landscape of pharmaceutical marketing, the adoption of identity resolution technology has become a game-changer. This innovative approach…
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