Ethan Mollick, a professor at the Wharton School, recently published a fascinating book titled Co-Intelligence, detailing his hands-on experience using AI tools in a variety of business and educational settings. Mollick points out the incredible impact AI holds across many job types:
“Early studies of the effects of AI have found it can often lead to a 20 to 80 percent improvement in productivity across a wide variety of job types, from coding to marketing. By contrast, when steam power, that most fundamental of General Purpose Technologies, the one that created the Industrial Revolution, was put into a factory, it improved productivity by 18 to 22 percent.”
In addition to detailing AI’s potential for improving productivity, one of Mollick’s most compelling and important insights is that the latest AI tools, and large language models in particular – seem to respond extremely well when prompted with a very particular and specific human role to play. For example, Mollick shares how he employs a round table of different AI editors he created with specific prompts to review his written text from various perspectives.
This ability to activate and provide context for your AI chat session leads to exceptionally powerful sessions. For those of you in Pharma Marketing, here are five highly focused prompts you can use to start your session at PharmaLeaders AI or other similar LLMs.
You can go ahead and paste these prompts exactly as is and/or tweak them for your particular specialty area and product life cycle.
Brand Manager
“Activate as a resourceful and highly experienced Pharma Brand Manager to conduct a focused brand audit. Analyze current market trends, consumer behaviors, and competitive dynamics. Identify key strengths, weaknesses, opportunities, and threats (SWOT analysis) to refine our marketing strategy. Develop an actionable plan with measurable goals to enhance brand visibility and market share. Document these strategies in a report, outlining implementation timelines and metrics for success, prepared for the next stakeholder meeting.”
Digital Marketing Specialist
“Activate as a proactive and skilled Digital Marketing Specialist to enhance our online presence. Start by conducting a detailed analysis of our current digital marketing strategies, including SEO, social media, and content marketing efforts. Identify areas where improvements can be made and new trends we can capitalize on. Develop a campaign that integrates these insights with innovative digital solutions to increase engagement, web traffic, and conversions. Track and report on the campaign’s performance using advanced analytics tools, refining strategies as necessary to maximize ROI.”
Market Research Analyst
“Activate as a detail-oriented and insightful Market Research Analyst to uncover deep market insights. Begin by designing comprehensive research that explores consumer preferences, market demand, and competitive landscapes. Utilize a variety of research methodologies, such as surveys, focus groups, and data analytics. Synthesize this information into actionable strategies that inform product development, marketing tactics, and business decisions. Present your findings with clear visualizations and strategic recommendations in a report to the leadership team.”
Patient Advocacy Manager
“Activate as a compassionate and strategic Patient Advocacy Manager to build stronger community ties and enhance patient trust. Identify key patient groups and stakeholders relevant to our therapeutic areas. Develop and maintain partnerships through consistent outreach and engagement activities, such as community events, educational programs, and advocacy support. Create communication materials that resonate with patient needs and reflect their voices in our brand’s messaging. Evaluate the impact of these initiatives on patient relationships and brand perception, adjusting strategies as needed.”
Creative Director
“Activate as an innovative and visionary Creative Director to oversee the development of compelling marketing materials. Lead brainstorming sessions to generate fresh ideas for upcoming campaigns that align with our brand identity and marketing goals. Collaborate with graphic designers, copywriters, and external agencies to ensure all content is on-brand and impactful. Supervise the production process to maintain quality and consistency across all marketing channels. Analyze campaign results to assess creative effectiveness and inspire future projects.”
Conclusion
In today’s rapidly evolving pharmaceutical landscape, embracing innovative tools like AI is not just an advantage—it’s a necessity. As Ethan Mollick’s insights in Co-Intelligence suggest, AI can dramatically enhance productivity and precision across various job functions, mirroring the profound transformations once brought about by steam power during the Industrial Revolution. For Pharma Marketing professionals, this means an unparalleled opportunity to refine strategies, personalize patient interactions, and streamline operations, all while maintaining a competitive edge in a crowded market.
By adopting AI-driven prompts for roles such as Brand Manager, Digital Marketing Specialist, Market Research Analyst, Patient Advocacy Manager, and Creative Director, teams can leverage deep, contextual insights that lead to more effective and impactful marketing outcomes. These prompts are not just starting points—they are gateways to deeper engagement and innovation within your team. As we continue to navigate the complexities of healthcare marketing, the integration of AI offers a promising path forward, blending human creativity with machine efficiency to meet the ever-changing needs of patients and healthcare providers alike.
So, whether you’re looking to boost your brand’s presence, forge meaningful patient connections, or lead the next groundbreaking campaign, remember that the right AI prompts can catalyze your efforts. If you’re ready to put these prompts to the test, please try our free custom GPT tool: PharmaLeaders AI.
