One of the biggest challenges facing the healthcare community today is finding ways to interact with targeted Health Care Providers (HCPs) in an environment that is rife with competition for the time and attention of prospective physicians, clinicians, and other relevant healthcare professionals. Gaining, and keeping, their notice is the critical first piece in the recruitment puzzle. With the passing of the Patient Protection & Affordable Care Act (PPACA) on March 23, 2010, approaching and interacting with the pharma audience will prove to be increasingly complex.

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