The 2020s will transform how consumers and businesses interact with each other as vast amounts of personal and contextually relevant data will be generated.

These changes will demand organizations implement a new framework for deploying and managing communications, for implementing innovative omnichannel marketing strategies and tools, and for acquiring and utilizing data.

This whitepaper explains how to execute a 5-step framework for compliant healthcare marketing in the years ahead:

1) Review and Revise Corporate Data Governance
2) Conduct A Thorough Data Audit
3) Define Specific Compliance Management Processes
4) Develop Rigorous Partner Management
5) Implement Data Safe Practices at the Campaign Level