Attract in-market audiences, stop the leak of leads, and streamline engagement for optimal conversion
Factors influencing buyer behavior have changed significantly in the rapidly changing digital era. Savvy marketers are shifting strategies to best leverage opportunities to reach and engage targeted audiences – and the marketing funnel is getting remodeled in the process.
How are today’s consumers engaging with media? How can marketers cut through the chaos to get a persuasive message to connect with potential buyers? How do data, advertising, and lead generation intersect in a rising tide of online activity?
This whitepaper explores answers to these questions and reveals powerful strategies to evolve a marketing funnel to serve performance-driven goals, as well as optimize effort and spend to produce valuable leads that would excite marketing and sales teams.