Listening to the voice of the patient provides insights that can inform every stage of a pharma company’s business, from drug discovery to winning regulatory approval to post-market disease management. This can help the company bring drugs to market that reflect patient needs, align with the reward-for-outcomes that governments and payers require, and help patients and providers achieve better outcomes. As pharma moves from simply engaging with patients to becoming more patient-centric, more needs to be made of the opportunities and challenges of connecting with patients and their caregivers via digital and social media. ~ Deloitte Centre for Health Solutions
Are you executing innovative Patient-Centric Marketing initiatives that nurture patient-provider relationships and patient retention and engagement?
Your efforts must address key patient needs:
- Convenience & Understanding
- Personalized Experience
- Prevention & Lifestyle information
- Support (Patient, Family, Caregivers, HCPs)
- Peer & Community Networks
- Monitoring & Management
A patient-centric approach is a way healthcare systems can establish a partnership among practitioners, patients, and their families to align decisions with patients’ wants, needs, and preferences. This also includes the delivery of specific education and support patients need to make these decisions and participate in their own care.
PharmaLeaders media partner Data360 has infused artificial intelligence into its solutions to allow social listening and connect relevant content, to leverage insights from individuals’’ online behavior and build in-market custom audiences – which has proven to be especially valuable for recruiting rare disease patients. Email contactus@data360online.com or visit https://data360connect.com/contact-us/ to learn more.
