Patient perspectives on direct-to-consumer advertising

This in-depth eyeforpharma whitepaper, which we developed with Health Perspectives Group explores the evolving role of DTC advertising with direct feedback from patient’s – including exclusive results from the recent “DTC Attitudes, Behaviours and Preferences” patient study conducted by Health Stories Project – Insights, (HSPi).

[button link=”https://1.eyeforpharma.com/LP=15974?source=pharma_leaders&utm_source=Pharma%20leaders&utm_campaign=4786&utm_medium=email&utm_content=DTC%20WP” color=”green” newwindow=”yes”] Click here to download this paper.[/button]