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The Healthcare Marketing Model: Impressions Vs. Leads

11/08/2018 by Andrea

Andrea Frassoni, Editorial Contributor, PharmaLeaders It’s time to bid goodbye to ad bidding and Programmatic Marketing. The quest for impressions is wasting healthcare marketers’ time and money. Today’s savvy marketing professionals are developing a multi-channel approach to lead generation with Predictive Behavioral Targeting as the secret ingredient for success. The … [Read more...]

Innovation Corner: Clinical Channel News

06/08/2016 by Jennifer Hagemann

Clinical Trials Recruitment Clinical Connect Delivers Outreach & Analytics SUMMARY Clinical Connect has access to 60+ million de-identified U.S. health histories that include diagnosis (ICD9/10) and treatment (CPT) data, lab and prescription information, financial and plan data, referral patterns and more. Data overlay of existing client data and inclusion/exclusion … [Read more...]

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