Article Sponsored by Maggiano’s Little Italy – click here for benefits of hosting events with Maggiano’s! The holiday event planning season is upon us! From family gatherings to company parties, schedules can get crowded and complicated. Follow these pieces of advice to whip your event planning skills into shape. MUST-DOS: When & … [Read more...]
The Healthcare Marketing Model: Impressions Vs. Leads
Andrea Frassoni, Editorial Contributor, PharmaLeaders It’s time to bid goodbye to ad bidding and Programmatic Marketing. The quest for impressions is wasting healthcare marketers’ time and money. Today’s savvy marketing professionals are developing a multi-channel approach to lead generation with Predictive Behavioral Targeting as the secret ingredient for success. The … [Read more...]