Attract in-market audiences, stop the leak of leads, and streamline engagement for optimal conversion Factors influencing buyer behavior have changed significantly in the rapidly changing digital era. Savvy marketers are shifting strategies to best leverage opportunities to reach and engage targeted audiences – and the marketing funnel is getting remodeled in the … [Read more...]
GDPR Compliance for Life Sciences: First Steps in the New World of Patient Privacy
Author: Jim Walker, Contributing Editor, PharmaLeaders Since launching in May 2018, the new General Data Protection Regulation (GDPR) has been forcing businesses in EU member countries to apply much more rigorous and systematic methods to handling personal customer data. GDPR has received especially high levels of attention due to the fact that potential fines for … [Read more...]
Moving Beyond the Hype Curve? Pharma Leverages Big Data Expertise Across the Product Life Cycle
Author: Jim Walker, Contributing Editor, PharmaLeaders At the recent EyeForPharma “Marketing & Customer Experience” session in Philadelphia, it was not surprising to learn that many Big Pharma companies have been embracing Big Data solutions. In fact, data has been at the heart of pharma R&D for decades. Recently, as customer data sources have exploded, many firms … [Read more...]
Make Your Holiday Party Memorable – Must Dos and Special Accents
Article Sponsored by Maggiano’s Little Italy – click here for benefits of hosting events with Maggiano’s! The holiday event planning season is upon us! From family gatherings to company parties, schedules can get crowded and complicated. Follow these pieces of advice to whip your event planning skills into shape. MUST-DOS: When & … [Read more...]
The Healthcare Marketing Model: Impressions Vs. Leads
Andrea Frassoni, Editorial Contributor, PharmaLeaders It’s time to bid goodbye to ad bidding and Programmatic Marketing. The quest for impressions is wasting healthcare marketers’ time and money. Today’s savvy marketing professionals are developing a multi-channel approach to lead generation with Predictive Behavioral Targeting as the secret ingredient for success. The … [Read more...]