Attract in-market audiences, stop the leak of leads, and streamline engagement for optimal conversion Factors influencing buyer behavior have changed significantly in the rapidly changing digital era. Savvy marketers are shifting strategies to best leverage opportunities to reach and engage targeted audiences – and the marketing funnel is getting remodeled in the … [Read more...]
HIMSS 2019: Leveraging Tech Platforms For Meaningful Change
Author: James Miller, President, PharmaLeaders The HIMSS conference again delivered a vast and sometimes overwhelming glimpse into the current and future state of the healthcare industry. Tech platforms, AI, machine learning, wearables, and more all continue to evolve alongside significant industry consolidation and transformation. To help put things in perspective, Premier … [Read more...]
NEW WEBINAR TO WATCH NOW: 5 Ways Healthcare Marketers Can Drive Better Results
WATCH ON-DEMAND: 5 Ways Healthcare Marketers Can Drive Better Results: How to Control Costs, Manage Compliance, and Engage Target Audiences Today’s healthcare space is increasingly competitive. Its pace is quickening – with new technologies, heightened expectations, and tight time frames to deliver results. Are you having difficulty reaching HCPs and Patients online? Is … [Read more...]