At the 2019 Veeva Commercial & Medical Summit, Veeva Systems (NYSE:VEEV) announced two new innovations in Veeva CRM that continue to advance compliance and digital engagement in the life sciences industry. Veeva CRM Approved Notes makes it easy for field reps to capture free text notes in Veeva CRM and leverage the power of artificial intelligence (AI) to save information … [Read more...]
Frameworks for Building Patient Trust in the Digital Era
Author: Jim Walker, Contributing Editor, PharmaLeaders ExL recently hosted its 2nd Annual Pharma Marketing Forum in Philadelphia, with close to 200 pharmaceutical marketing and agency experts attending from a wide range of companies. Although not explicitly a “digital” conference, it was no surprise that digital tactics and strategies garnered a lot of discussion throughout … [Read more...]
Webinar: 5 Ways Healthcare Marketers Can Drive Better Results
Coming Soon! On-Demand Webinar available in January! 5 Ways Healthcare Marketers Can Drive Better Results: How to Control Costs, Manage Compliance, and Engage Audiences Today’s healthcare space is increasingly competitive. Its pace is quickening – with new technologies, heightened expectations, and tight timeframes to deliver results. Are you having difficulty … [Read more...]