WATCH ON-DEMAND: 5 Ways Healthcare Marketers Can Drive Better Results: How to Control Costs, Manage Compliance, and Engage Target Audiences Today’s healthcare space is increasingly competitive. Its pace is quickening – with new technologies, heightened expectations, and tight time frames to deliver results. Are you having difficulty reaching HCPs and Patients online? Is … [Read more...]
GDPR Compliance for Life Sciences: First Steps in the New World of Patient Privacy
Author: Jim Walker, Contributing Editor, PharmaLeaders Since launching in May 2018, the new General Data Protection Regulation (GDPR) has been forcing businesses in EU member countries to apply much more rigorous and systematic methods to handling personal customer data. GDPR has received especially high levels of attention due to the fact that potential fines for … [Read more...]