(an article from PharmaLeaders sponsor: Data Smart Marketing) Author: Jim Walker, Contributing Editor, PharmaLeaders Driven by data-marketing breakthroughs and challenged by privacy-focused regulations, the online marketing space is undergoing a significant sea change, especially within healthcare marketing. As brand teams and agencies assess their campaigns for … [Read more...]
GDPR Compliance for Life Sciences: First Steps in the New World of Patient Privacy
Author: Jim Walker, Contributing Editor, PharmaLeaders Since launching in May 2018, the new General Data Protection Regulation (GDPR) has been forcing businesses in EU member countries to apply much more rigorous and systematic methods to handling personal customer data. GDPR has received especially high levels of attention due to the fact that potential fines for … [Read more...]
Leveraging Data Insights to Improve Consumer Centered Healthcare
Author: James Miller, President, PharmaLeaders As patients continue to face escalating deductibles and rising healthcare costs, they are becoming increasingly price sensitive when it comes to various medical procedures. However, while patients are starting to flex their strength as informed consumers, many healthcare organizations continue to resist this growing wave of … [Read more...]
The Healthcare Marketing Model: Impressions Vs. Leads
Andrea Frassoni, Editorial Contributor, PharmaLeaders It’s time to bid goodbye to ad bidding and Programmatic Marketing. The quest for impressions is wasting healthcare marketers’ time and money. Today’s savvy marketing professionals are developing a multi-channel approach to lead generation with Predictive Behavioral Targeting as the secret ingredient for success. The … [Read more...]
Innovation Corner: Clinical Channel News
Clinical Trials Recruitment Clinical Connect Delivers Outreach & Analytics SUMMARY Clinical Connect has access to 60+ million de-identified U.S. health histories that include diagnosis (ICD9/10) and treatment (CPT) data, lab and prescription information, financial and plan data, referral patterns and more. Data overlay of existing client data and inclusion/exclusion … [Read more...]