Author: Jim Walker, Contributing Editor, PharmaLeaders Issues surrounding customer privacy regulations continue to increase. It’s essential that marketers give greater attention to how they source leads, manage customer data, execute communications, and drive follow-up engagement. Working in a complaint communications environment requires a coordinated effort between … [Read more...]
Veeva and Cvent Announce Integration of Best-in-Class Events Management Capabilities
PLEASANTON, CA and TYSONS, VA — May 1, 2019 — Veeva Systems (NYSE:VEEV) and Cvent today announced the companies will integrate Veeva CRM Events Management with Cvent’s meetings management software. These complementary offerings will give joint customers an integrated solution for compliant end-to-end management of meetings and events, including congresses, conferences, and … [Read more...]
Webinar: 5 Ways Healthcare Marketers Can Drive Better Results
Coming Soon! On-Demand Webinar available in January! 5 Ways Healthcare Marketers Can Drive Better Results: How to Control Costs, Manage Compliance, and Engage Audiences Today’s healthcare space is increasingly competitive. Its pace is quickening – with new technologies, heightened expectations, and tight timeframes to deliver results. Are you having difficulty … [Read more...]
GDPR Compliance for Life Sciences: First Steps in the New World of Patient Privacy
Author: Jim Walker, Contributing Editor, PharmaLeaders Since launching in May 2018, the new General Data Protection Regulation (GDPR) has been forcing businesses in EU member countries to apply much more rigorous and systematic methods to handling personal customer data. GDPR has received especially high levels of attention due to the fact that potential fines for … [Read more...]