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Moving Beyond the Hype Curve? Pharma Leverages Big Data Expertise Across the Product Life Cycle

11/20/2018 by Andrea

Author: Jim Walker, Contributing Editor, PharmaLeaders At the recent EyeForPharma “Marketing & Customer Experience” session in Philadelphia, it was not surprising to learn that many Big Pharma companies have been embracing Big Data solutions. In fact, data has been at the heart of pharma R&D for decades. Recently, as customer data sources have exploded, many firms … [Read more...]

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