By Jim Walker

Most of us have grown accustomed to uninterrupted electric service. In fact, chances are you haven’t even thought about whether or not you will have electric power today. Unfortunately, in many parts of the world the electric grid is still unreliable and/or non-existent. As you can imagine, it can be very difficult to run a modern company when there are constant blackouts or brownouts. Clearly, having a reliable electric grid in place is a prerequisite for economic success in the modern world.

Without electricity, work is challenging

However, as more and more economic value in today’s information economy is driven by collaboration and innovation, a reliable and uninterrupted “communications grid” is now as essential to your business as reliable electricity. We certainly would not tolerate a work environment where the electric power keeps cutting out at various point during the day. Somehow though, we have grown used to constant communications blackouts and communications brownouts when we go to conduct online meetings and video conferences. In my work as an online marketer, I have seen these communications blackouts happen at small startups, established agencies and even at the most successful and wealthiest of global corporations. These communications blackouts hamper productivity and sap the energy of your teams.

In today’s economy, a communications blackout brings work to a halt

How many times a week do you go to join an online meeting only to find that your browser doesn’t sync with the platform, or the audio quality is poor, or you can’t get the screen-sharing features to work, or you have to send multiple invites and links to get people to join at the right time? If this was 1997, at the beginning of the internet era, these types of technical challenges might be expected. Now though, more than two decades into the internet-driven business environment, we should expect and demand seamless and uninterrupted communications platforms. Ironically, when you go home at night, the teenagers in the house don’t think twice about connecting with dozens or even 100s of their peers in online chats rooms, instant message apps and multi-player games. It’s time for business leaders to step up and take their communications platforms to the next level when they go to work in the morning!
Fortunately, many companies around the world are in the process of building out a seamless and reliable “communications grid” for the 21st century. Incorporating a global technology called WebRTC, these new platforms solve for many of the challenges that have plagued the business communications environment.

These HTML5 based solutions utilizes the browsers’ native capabilities, allowing you to simply join the room without any downloads! Furthermore, because they are browser based, these new communications tools allow for limitless customization. Companies, divisions, brands and even individuals can create a completely unique online meeting experience with the freedom to add or remove features. Furthermore, these platforms are optimized to provide low latency HD quality streaming. In other words – as long as you have a decent internet connection, you will be able to send and receive full audio and video signals. Finally, you don’t need to visit some random URL to access this seamless level of 21st century communications, as the solutions can be built-in and hosted directly under your own domain name.

If you’re tired of suffering from random communications blackouts at work, we would love the chance to help get you and your team collaborating and innovating like never before. You can start a free individual trial here or get in touch to see how quickly and cost-effectively we can bring this new level of communications to your entire company, division or team.

We have already worked with some of the largest companies in the world to provide them with an uninterrupted supply of collaboration, innovation and communications. Please get in touch today to get your team plugged into the newest and most reliable source of seamless online communications!