James Miller to Moderate Various Panel Discussions at PharmaForce

FOR IMMEDIATE RELEASE

KING OF PRUSSIA, PA, 08/25/2015 – PharmaLeaders is pleased to announce that James Miller, our Founder and Executive Publisher, will moderate several presentations and give closing day keynote at this year’s PharmaForce in Arlington, Virginia. The event, which will take place on August 25-27, will feature innovative strategists from some of the leading pharmaceutical companies, including AstraZeneca, GSK, Teva, Janssen, Lilly, Bayer, Pfizer and AbbVie.

Each day of the three-day event highlights a different aspect of innovation in life sciences. As day one is geared toward pharma manufactures, James will lead panels on days two and three, which emphasize Stakeholder Engagement Strategies in the New Healthcare Era and Innovations that Lead to Promotional Success respectively.

Day two of the conference offers attendees two afternoon tracks to choose from. Both options – (A) Sales Force Effectiveness & Training and (B) Multichannel Marketing & Brand Strategy – promise bite-sized information full of flavor. Taking into account James’ expertise, he will lead a Track A panel discussion entitled Performance Tracking, Incentives, and Compensation: Aligning Your Strategies to Achieve Desired Results with guest speakers Sebby Borriello, VP, Market Development, Cempra, and Spiro Gavaris, VP Sales and Marketing, West-Ward Pharmaceuticals.

Day three is packed with interactive sessions, giving attendees the opportunity to direct questions to the panel throughout the presentation. On this day, James will moderate:

• Specialty and Niche Drugs: Launch Strategies for Success with panelists Michael Arnold, Senior Director, Sales Training and Development, Iroko Pharmaceuticals and Lawrence Bressler, Former Senior Director, Pediatric Vaccine Portfolio Marketing, GlaxoSmithKline, and
• Using EHRs/EMRs to Deliver Point-of-Care Messaging to HCPs with panelists Craig Kemp, Innovative Partnerships, Merck Vaccines; Sandeep Pulim, Chief Medical Information Officer, @Point of Care, and Larry Westfall, VP Value-Based Care, Pharmacist Partners, Former Director, Healthcare Quality Alliances, Johnson & Johnson Health Care Systems.

For more details on these discussions or to view the complete agenda, visit PharmaForce online at https://pharmaforce.wbresearch.com.

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