Below, you can find an archive of valuable webinars in which you can view on demand. Check back often, as we will be updating regularly. If you have any questions or comments, please contact us at [email protected].
Enjoy!
Power Up Your Multichannel Marketing Programs for Physicians
Sponsored by: Data360
Speaker: James Miller
Watch our latest on-demand webinar now to learn ways you can: (1) Hyper-target your precise audience, (2) Know the when, the where, and the how to deliver your message, and (3) Deploy real-time triggering to increase engagement..
Engaging Patients & Caregivers
Sponsored by: Data360
Speaker: James Miller
Engaging Patients & Caregivers is certainly one of the most popular topics among healthcare marketers these days. During this 15-minute webinar, topics covered include email marketing best practices, compliance requirements and opt in, how artificial intelligence can identify and target key audiences, and how social media, IPs, and mobile IDs can really help improve Patient and Caregiver engagement.
Engaging HCPs in Fresh & Meaningful Ways
Sponsored by: Data360
Speaker: James Miller
This 15-minute webinar, “Engaging HCPs in Fresh & Meaningful Ways,” shines light on the increasingly stringent compliant environment, what qualifies as a real opt in, and the importance of knowing how data is sourced. Attention is also given to tactics to better engage HCPs with programmatic ads, surveys, clinical trials, and CME. Also discussed are the latest trends of leveraging a combination of online and offline data, AI technology, and social listening.
Collaboration 360: Unleashing Exponential Collaboration with Next Generation Technologies
Sponsored by: Collaborative Marketing Solutions
Speaker: Jim Walker, James Miller
This timely and engaging webinar is filled with tips, examples, and checklists for helping you and your teams harness the next generation of virtual platforms and powerful apps for breakthrough innovation, productivity, and creativity. Learn how to make the most of your virtual work environment!
Collaboration 360- How Next Generation Technologies Are Transforming Business Collaboration
Sponsored by: Collaborative Marketing Solutions
Speaker: Jim Walker, James Miller
December 11, 2017
Many people dread the online meeting environment. Fortunately, new tools, technologies, and ways of working are helping organizations to run successful virtual meetings – and some even are using virtual workspaces to drive exponential gains in productivity and innovation!
Patient Acquisition-5 Keys For Making Your Data Work Harder
Sponsored by: Collaborative Marketing Solutions
Speaker: Jim Walker, James Miller
November 21, 2017
In today’s competitive digital world, pharma marketers need to focus on patient acquisition and take advantage of new and emergent technologies. This webinar reviews the key data metrics you should be tracking, how brands can use data to create a unified patient view, how data can inform content creation and placement, how the right data can drive acquisition and retention, and ways to enhance adherence strategies.
How Mobile Patients Are Dragging Healthcare Into the 21st Century
Sponsored by: Collaborative Marketing Solutions
Speaker: Jim Walker, James Miller
October 24, 2017
Today’s patients are not waiting for healthcare transformation. Instead, empowered by mobile devices always-on connectivity, and new tracking devices such as the Apple Watch 3, patients are reshaping the healthcare experience to align with their own busy, hi-touch, hi-tech lifestyle. Who is being impacted by this sea change? Basically every player in the healthcare continuum – from physicians and providers to big pharma and payers, and everyone in between. If you are at all interested in delivering meaningful patient interactions, then a deep understanding of today’s mobile landscape is absolutely essential!
WebRTC the New Frontier in Virtual Communications in Healthcare
Sponsored by: Hybrid Meetings
Speaker: Jim Walker, Jim Miller
May 17, 2017
In the next 5 years, over 75% of the healthcare professionals and patients will be effected by the death of FLASH and the introduction of WebRTC technology. Can you imagine a two-way video interaction with integration of wearables data to improve patient outcomes? This is all happening right now and it is more than just telemedicine. WebRTC is changing the way we interact and connect with each other. This webinar will give you the foundation of what is happening and what to expect in the next few years in healthcare and technology like WebRTC. In this webinar, the emphasis will not be on the technology, but instead will focus on case studies and trends and how it will affect our daily lives and the healthcare landscape.
Demystifying Digital Advertising for Pharma: Innovative Solutions That Will Move the Needle for Your Brand
Sponsored By: JunGroup
Speaker: Mitchell Reichgut
May 3rd, 2017
Your PC rides in your pocket, and it functions differently than any other computer you’ve ever owned. What used to start with search now begins and ends with apps. Targeting, tracking, ad serving, and attribution have all turned inside out, and a tiny piece of code called an SDK can make or break your mobile marketing program.
The New 5 P’s of Healthcare Marketing: Thriving in the Midst of Rapid Change
Sponsored by: Cadient Group
Speaker: Chris Mycek
March 21, 2017
It’s a new year, which means new changes to the healthcare system! Regardless of which segment of the healthcare system you are trying to reach, this webinar will provide you with a clear picture of how to craft your messaging in the midst of a constantly changing healthcare landscape.
Getting Started with Marketing Automation
Sponsored by: Cadient Group
Speaker: Angela Dalmas
March 14, 2017
One of the biggest hurdles in getting Marketing Automation to work is to develop a systematic approach and not fly by the seat of your pants. This webinar will review how to develop a well-defined marketing automation plan, and show how this template can help drive powerful and consistent marketing results.
Understanding the Evolving Complexity of Healthcare Data
Sponsored by: DarkMatter2bd
Speakers:
Jim Manousos, Chief Data Scientist
Vince DeChellis, Principle
December 12, 2016
Understanding the current sources of data in your world as those available to you is a critical first step towards your success with data. Learning how to leverage your data is the next step on your journey. Managing the expectations of all stakeholders is a formidable challenge; we will discuss approaches you should consider. Finally, we will discuss techniques and benefits of creating new data and intelligence from your sources.
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Real Time Social: Reaching Your Patients and HCPs Using Live Streaming
Sponsored by: Cadient and Collaborative Marketing Solutions
Speaker: Jim Walker, Director, Marketing Strategy
December 6, 2016
As Facebook and other platforms continue to promote live streaming, healthcare marketers have begun to tap into this technology to reach their customers with engaging live sessions. Join us for this webinar as we explore some of the factors you need consider to go live in a regulated setting.
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Search Engine Marketing: The New Reality
Sponsored by: Cadient and Collaborative Marketing Solutions
Speaker: Jim Walker, Director, Marketing Strategy
November 22, 2016
Search engine marketing remains a core pillar of digital marketing. This session will explore the latest SEO trends and marketing strategies and look at how to design and implement cost-effective campaigns. How is mobile impacting the future of search engine marketing? What types of content are being favored by the latest search algorithms? Have you concerned the impact of voice search on your page rankings?
Pokémon Go: 5 Ways Virtual Reality Will Impact Patient Experience
Sponsored by: Cadient and Collaborative Marketing Solutions
Speaker: Jim Walker, Director, Marketing Strategy
November 15, 2016
Pokémon Go is a global phenomenon that has transformed how people experience mobile gaming. But behind this fun and addictive game is powerful tracking technology. In many ways, by encouraging constant behavior throughout the day, Pokémon is closer than anything else to becoming the ideal Personal Health Coach. Through the use of familiar images and personal locations, Pokémon is a powerful model of health modification.
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Uber and Healthcare: How Autonomous Vehicles Will Transform the Healthcare System
Sponsored by: Cadient and Collaborative Marketing Solutions
Speaker: Jim Walker, Director, Marketing Strategy
October 25, 2016
Now that Uber’s self-driving cars have already hit the streets in Pittsburgh, it turns out the future is arriving much faster than expected! Many industries are going to feel the impact of these changes, especially the healthcare system. This webinar will explore five major areas where Uber-like autonomous driving services are poised to radically disrupt healthcare. It turns out that Uber and healthcare could be in for a very exciting ride. Health will never be the same!
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Rio 2016: How Olympic Technology Will Transform Healthcare Marketing
Sponsored by: Cadient and Collaborative Marketing Solutions
Speaker: Jim Walker, Director, Marketing Strategy
October 18, 2016
Behind all of the pageantry and competition of the Rio Games, a marketing tech revolution was underway. After taking Rio by storm, learn how Mobile Realtime, Wearables and Augmented Reality are poised to transform healthcare marketing! These powerful new technologies allow for the integration of online and offline marketing efforts and can drive new levels of patient engagement.
We are building an archive of valuable webinars that you can view on demand. Check back soon for updates, or write to [email protected] to be contacted when our new on demand resource library is complete.