King of Prussia, PA, 3/28/16– Omnichannel marketing, perhaps the latest business buzz word, isn’t just a crafty marketing scheme designed to repurpose existing strategies into something new and different. Truth is, omnichannel marketing is an authentic, unique and effective approach to communications, and it’s been a growing trend a lot longer than many realize.
Consider Collaborative Marketing Solutions LLC (CMS). CMS has been touting its multichannel marketing approach to connecting the life sciences industry with healthcare providers (HCPs) and patients for more than 20 years. The company considers the pulse of its business to be its aptitude to successfully assess and use multimedia and technology to satisfy clients’ access, content, analytics and virtual program needs. What CMS might have overlooked, however, was the fact that it was actually shaping the future of engagement strategies with its omnichannel approach to marketing success.
So what is omnichannel marketing? Simply stated, omnichannel (or more literally, “all channel”) marketing considers that today’s consumers absorb information from and interact through a variety of channels – web, print, video, social media, meetings, etc. Gone are the days of zeroing in on one channel to reach an audience. Instead, conveying the same message consistently across multiple channels is the most effective way to communicate an idea and drive change.
Collaborative Marketing Solutions LLC’s omnichannel marketing approach harnesses the power of visual and digital strategy to connect brands with target audiences. Comprised of five companies – Hybrid Meetings, Visual Health, BioGenix Consulting, Therapeutic Marketing and HCP Connections – CMS leverages a collaborative work environment to provide a variety of highly targeted visual, virtual and interactive solutions that engage and drive connections while building and maintaining relationships.
If you would like to learn more about omnichannel marketing and how it has proved successful for companies like Apple, Kaplan, AbbVie, Astellas, Boehringer Ingelhiem and Publicis Touchpoint Solutions, call 888-400-1573 or write to firstname.lastname@example.org.
About Hybrid Meetings
Hybrid Meetings offers the only flexible, scalable, stable, and LMS or CRM compatible meeting and eLearning platform that delivers a superior user experience. The platform is complete with client branding and feature sets, and is customizable right down to the URL. Later this year, Hybrid Meetings will launch a no-Flash, HTML5 version – a first for the life sciences industry. Write to email@example.com or call 888-400-1573, ext. 253253 to arrange a free demo.
About HCP Connections
HCP Connections strives to empower sales teams in the life sciences industry with targeted HCP data, saving clients time and money. HCP Connections is a valuable resource for any sales representative, and is structured to help recruit, access and connect brand teams to the right physician every time. Write to firstname.lastname@example.org or call 888-400-1573, ext. 220 for more information.
About Visual Health
Visual Health connects clients with visual and health messaging specialists who have decades of experience in creating award-winning health content. The Visual Health team combines the experience of Elsevier, Mercury Productions, Perpetual Animation, Arc Films and others to deliver content that attracts, engages and educates patients and healthcare professionals. Write to email@example.com or call 888-400-1573, ext. 252 to learn more.
About Therapeutic Marketing
Therapeutic Marketing is a relationship marketing solution for the life sciences. Individual Therapeutic Communities provide online news, resources and community environments focused on keeping healthcare executives, clinicians, payors and patients connected, informed and educated. Each dedicated web portal provides access to thousands of industry articles, breaking news stories, an extensive member network, job and events postings, and so much more. With one-click access to our comprehensive tools and resources, healthcare decision makers can collaborate, communicate and come one step closer to better physical, emotional and financial outcomes for all. Write to firstname.lastname@example.org or call 888-400-1573, ext. 255 to speak with a representative.
About BioGenix Consulting
BioGenix Consulting partners with pharmaceutical companies to support their commercialization objectives by providing scientific expertise, sterile contract manufacturing solutions, parenteral delivery system solutions, and customized support services needed to meet the unique challenges that parenteral products face. With nearly two decades of parenteral expertise, BioGenix Consulting helps navigate the pathway of success for pharma company molecules. Knowing that the work they do is ultimately vital to patients, the BioGenix Consulting team provides confidence of delivery, service and integrity. For more information email email@example.com or call 888-400-1573, ext. 254.