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GSK’s New “Ethical” Customer Approach: Is it Delivering?

11/16/2016 by Jennifer Hagemann

E4P-GSK-white-paper2Will GSK’s new ‘ethical’ approach to its customers deliver commercial success? This is the question eyeforpharma answers in its latest whitepaper on GSK’s radical new customer engagement model. Read the full paper here: GSK’s New “Ethical” Customer Approach: Is it Delivering?

Filed Under: Marketing Channel White Papers, Pharma Channel White Papers, Whitepapers/Special Reports

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