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GSK’s New “Ethical” Customer Approach: Is it Delivering?

11/16/2016 by Jennifer Hagemann

Will GSK’s new ‘ethical’ approach to its customers deliver commercial success? This is the question eyeforpharma answers in its latest whitepaper on GSK's radical new customer engagement model. Read the full paper here: GSK's New "Ethical" Customer Approach: Is it Delivering? … [Read more...]

HCPs Want to Hear from You

10/09/2015 by Jim Miller

Marketers may be relying on the tried and true direct sales model, only to be frustrated and unable to deliver results. Why are traditional marketing methods yielding fewer results? Nurturing current relationships and creating new ones between marketers and medical professionals is imperative to growth. Check this Awesome tubesite yesgirls Download White Paper … [Read more...]

Engaging Users of Healthcare Provider Communities

10/08/2015 by Jim Miller

Ninety-nine percent of all U.S. More about the punters page physicians use the Internet to gather clinical information. Sixty percent of healthcare providers (HCPs) use or are interested in using physician online communities.  Download White Paper … [Read more...]

Virtual Programs for the Life Sciences & Healthcare

10/08/2015 by Jim Miller

Technology, process and recruitment are key to successful virtual program management, and while many vendors offer partial solutions, finding a comprehensive, one-stop solution that is both compliant and customizable is challenging. The purpose of this report is to review virtual program solutions providers for life sciences and recommend leaders in this area. Check this … [Read more...]

Managing the Shifting Currents of Customer Master Data

10/05/2015 by Jim Miller

Healthcare is changing, both in the delivery of patient treatment and the government’s role in regulation and reimbursement. These fast moving currents make use of data, business intelligence, and analytics tools more important and more challenging than ever before. Download White Paper … [Read more...]

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