Brought to by PharmaLeaders & Presented by Collaborative Marketing Solutions Webinar: 10 Hot Technologies Impacting Life Sciences Marketing July 24 @ 1 pm Eastern [REGISTER NOW] Registration closed; this event has passed. Are you curious about ways that other organizations in the life sciences use the latest technologies to deliver dynamic and engaging programs? … [Read more...]
Patient-Provider Dialogue
The most important conversation a patient has is with his or her provider. And when there are gaps in the treatment discussion, your brand may be missing an opportunity. Building on our behavioral science expertise, we combed through published research and conducted some of our own. We found ways to improve the treatment discussion between patients and providers using … [Read more...]
Pediatric Gene Therapy
The European approvals of Glybera® in 2012 and Strimvelis® in 2016 seem likely to be the vanguard of the therapeutic revolution heralded by the decoding of the human genome. Both of these treatments originated from academic centers of excellence and became the subjects of agreements with pharmaceutical companies (Uniqure/Chiesi and GSK, respectively) with the experience to … [Read more...]
Mental Health: An Insurance Industry Perspective
How payers look at priorities for care in a time of policy uncertainty and growing concerns in the patient advocacy community. No group of stakeholders wields greater influence over patient access to medicines than payers making reimbursement and formulary decisions. Even in a time of policy upheaval in Washington, health plans must make sure members get the medicines they … [Read more...]
The Great DTC Shake-Up
Patient perspectives on direct-to-consumer advertising This in-depth eyeforpharma whitepaper, which we developed with Health Perspectives Group explores the evolving role of DTC advertising with direct feedback from patient’s - including exclusive results from the recent “DTC Attitudes, Behaviours and Preferences” patient study conducted by Health Stories Project – Insights, … [Read more...]